Ad formats in the editor
New Preview lists every channel and format you can preview, and new channels are added there as they ship. This list is as of 21 October 2026. The editor has 15 formats across nine channels, and New Preview also has Multi-Channel.
Which channels and formats can I preview?
Pick a channel in New Preview to create a preview in one of these formats.
| Channel in New Preview | Formats |
|---|---|
| Google Ads | Responsive Search Ad (RSA), Responsive Display Ad (RDA), Performance Max (PMax), Demand Gen |
| Facebook / Instagram (Meta) | Single image or video, Stories / Reels, Carousel |
| Single image or video, Carousel | |
| YouTube | YouTube Ad, in-stream and skippable |
| Microsoft Ads | Responsive Search Ad, previewed in Bing's layout |
| ChatGPT Ads | ChatGPT Ad, a chat card |
| X Ads | X Ad, a promoted post with an image or a video |
| Reddit Ads | Reddit Ad, a promoted post with an image or a video |
| Programmatic | Display banner, native, video, and HTML5 banner ads in one preview |
Multi-Channel is one preview where you write the copy once for Google, Meta, LinkedIn, and YouTube formats. See Multi-channel previews.
Every channel above is available in New Preview today. For X, Reddit, and ChatGPT, see Edit a ChatGPT, X, or Reddit ad. For Microsoft Ads, see Microsoft Ads search previews. For display banners, native, video, and HTML5 banners, see Preview programmatic ads.
Can I preview X (Twitter) ads?
Yes. Pick X Ads in New Preview. X was formerly Twitter. An X ad is a promoted post with an image or a video, and you can share it and collect comments like any other preview.
Is X in The Lab?
No. X ads are live in New Preview, so they are not in The Lab. The Lab, under Manage workspace, lists channels that are not in the app yet, such as TikTok, and you can add yourself to a list there. Pinterest is not in the app yet. The sign-up channel list marks it Soon.
Video in Meta and LinkedIn ads
As of 21 October 2026, video in a Meta single image or video, Meta story or reel, or LinkedIn single image or video preview can be an uploaded MP4, MOV, or WebM file up to 100 MB, or a YouTube, public Google Drive, or public Dropbox link. X and Reddit ads take the same video uploads, and as of 22 October 2026 a public Google Drive or Dropbox link pasted into Video URL. Video storage is capped per account by plan. A Meta carousel card and a YouTube ad take a YouTube link only, and a LinkedIn carousel has no video. Programmatic video takes MP4 or WebM uploads, up to 100 MB.
Which formats export
Responsive search, responsive display, and Performance Max ads export a Google Ads Editor file. A ChatGPT ad exports an OpenAI Ads Manager workbook. The other formats preview in the editor and do not export a file the ad platform imports. X, Reddit, and Microsoft Ads previews have no export file yet.
Export is on every plan, Free tier included.
Which plan opens each format
On the current Free plan, every format is open to create, including LinkedIn, Demand Gen, Programmatic, X, Reddit, ChatGPT, and Microsoft Ads. Some older Free accounts are on an earlier Free plan, where only Responsive search, Responsive display, Meta single image or video, and YouTube are open and the other formats are available with Studio.
What is not a format
Importing from a DSP is not connected yet, and there is no format for an organic post. See What the ad editor does not support.