What is a budget pacer?

A budget pacer tracks what each campaign group has spent against its monthly budget, projects where spend lands by month-end, and gives you the daily amount to spend for the rest of the period. Budget Pacer does this automatically for Google Ads and Microsoft Ads.

How is pacing calculated?

Straight-line: confirmed spend through yesterday compared to the ideal spend for this point in the period. 95–105% reads as on pace. Today's live spend is shown for visibility but excluded until the day completes.

Which ad platforms are supported?

Google Ads and Microsoft Ads (Bing) today — you can pace both side by side in one dashboard. Meta Ads support is on the roadmap.

Which KPI goals can I track?

CPA/CPL, conversions, clicks, and CPC per tracker, with Actual vs Goal status and performance-aware recommendations. ROAS and revenue goals are coming soon.

How does the 14-day trial work?

Full access, no credit card. Connect accounts, build trackers, get the daily digest. If you don't upgrade, syncing simply pauses — nothing is charged and nothing is deleted.

Will this replace my pacing spreadsheet?

That's the point. Budgets, confirmed spend, projections, recommended daily targets, KPI goals, and CSV export — without rebuilding formulas and pasting spend every month.

Budget Pacer + Performance Pacer Lite

Catch overspend before your client does

Budget Pacer syncs confirmed spend from Google & Microsoft Ads every morning, projects where each budget lands at month-end, and gives you the exact daily spend to finish on plan. No spreadsheet. No surprises.

Start 14-day free trial See the live dashboard ↓

From $49/moNo credit cardRead-only API accessFirst sync in minutes

LIVE — TRY IT

Check a budget's paceJune 2026 · 30-day cycle

Monthly budget

Spent so far

Today is day 9 of 30confirmed through day 8

Spend vs ideal paceSpending too fast

ideal by day 8

Projected month-end

$16,200

+$4,200 over cap

Current pace

135%

of ideal spend

Rec. daily

$349

for 22 days left

At this rate you exceed the $12,000 cap by $4,200. Cut to $349/day to land on budget.

Synced from your ad accounts every morning — per tracker, with alerts.

Budget pacing for Google Ads and Microsoft Ads

Budget Pacer tracks confirmed spend, projects where each tracker lands by month-end, and recommends a daily spend target — replacing the monthly pacing spreadsheet. Performance Pacer Lite adds KPI goals so you know whether overpacing or underpacing is worth acting on.

Built for PPC pros

Google AdsMicrosoft AdsMeta Ads — coming soonRead-only API access · SOC 2 · 256-bit encryption

The pacing dashboard

Every budget, every morning, one glance

Group campaigns into trackers — one budget each. Budget Pacer shows confirmed spend, projected month-end, and the daily target to finish on plan.

Live · Synced 2h ago

Jun 2026

Jun 1 — Jun 30Confirmed through Jun 82 accounts · 3 trackers · 14 campaigns

+ New tracker

2 of 3 trackers need attention

Projected +$1,680 over in Shopping — US · −$675 under in Search — Microsoft

2 Need attention1 On track

Trackers3 of 3

TrackerStatusBudgetTotal spendPaceProj. over / underRec. daily

Search — BrandGoogle · 6 campaignsOn track$9,000$2,710incl. $310 today100%On budget$300/dayView

Shopping — USGoogle · 4 campaignsSpending too fast$6,000$2,048128%+$1,680$180/dayReview

KPI goal$54 / $45 CPAPerformanceAbove targetRecommendationCPA high. Reduce spend — overpacing and CPA is above target.

Search — MicrosoftMicrosoft · 4 campaignsSpending too slow$4,500$1,02085%−$675$158/dayReview

4 untagged campaigns · $447 — excluded from pacing totalsTag campaigns →

All amounts in USDLast sync 2h agoPacing model: straight-lineToday excluded from confirmed spend

+$1,680 · flagged on day 8

Projected over / under

See where every tracker lands at month-end — three weeks before the invoice does.

$180/day · −$80 vs yesterday

Recommended daily target

The exact daily spend to finish on budget, recalculated after every sync. You apply it — nothing changes without you.

Confirmed through yesterday

Numbers you can defend

Only completed days count toward pacing — today's partial spend is shown, never mixed in.

Setup in minutes

Connect today, pace tomorrow morning

1Connect an ad account

2Tag campaigns into trackers

Group campaigns under one monthly budget each — by client, brand, or channel. Untagged spend is flagged, never lost.

3Wake up to your pacing

Every morning: confirmed spend, projections, recommended daily targets — and a digest email when a tracker drifts.

✓Read-only access. Budget Pacer imports spend data only — it never edits campaigns, pauses ads, or changes budgets.

Performance Pacer Lite — included

Pacing tells you what. KPI goals tell you whether to act.

Overspending with a healthy CPA might be worth it. Underspending while behind goal is a fire. Set a CPA/CPL, conversion, click, or CPC goal per tracker and the recommendation accounts for both.

CPA / CPLConversionsClicksCPCROAS — soonRevenue — soon

Try the recommendation engine

Budget pacing says…

…and CPA vs goal is

Recommendation

CPA high. Reduce spend.

Overpacing and CPA is above target. Reduce daily spend — this overage isn't buying efficient results.

Advisory only — Budget Pacer is read-only and never changes your campaigns.

Compare

Suites optimize campaigns. We answer one question perfectly.

"Will every budget land on plan?" You shouldn't need a $249/mo optimization suite — or hand over write access to client accounts — to answer it. And past ~$25K/mo under management, the spreadsheet stops scaling.

Budget Pacer

purpose-built pacing

Optmyzr

full PPC suite

Opteo

Google Ads optimizer

Spreadsheet

the monthly ritual

Starting price

$49/mo

~$249/mo

$129/mo

Your hours, monthly

Built for budget pacing

✓ It's the whole product

One module of many

Pace visibility only

If you build it

Google + Microsoft Ads in one view

✓ Both, per tracker

✓ Multi-platform

Google Ads only

Paste both by hand

Access to client accounts

✓ Read-only, always

Write — edits & auto-pauses

Write — pushes changes

—

Recommended daily target per budget

✓ Recalculated every sync

Via rules you configure

Alerts, no target

You do the math

KPI-aware pacing recommendations

✓ Pacing × CPA/conv/clicks/CPC

Separate tools

—

Great tools, different jobs — if you need bid management and automated optimization, a suite earns its price. Competitor details from public pricing pages and docs, July 2026; enterprise pacing platforms (Shape.io/NinjaCat-class) start around $500/mo. If all you need is pacing, that's the gap Budget Pacer fills. Budget Pacer recommends — you apply changes; opt-in auto-apply is on the roadmap, and advisory stays the default.

Pricing

Less than one day of wasted spend

Every plan starts with a 14-day free trial — full access, no credit card, cancel with a click.

⏳ Early-access pricing — the first 50 customers lock in founding rates for life

Best for freelancers

Starter

$49/mo

billed monthly

✓ 3 ad accounts · 10 trackers✓ Budget + KPI pacing✓ Projected spend & daily targets✓ Over / under pacing alerts✓ CSV export

Frequently asked questions

Month-end surprises, cancelled

Connect an account today. Tomorrow at 7 AM, your first pacing digest is waiting.

Start 14-day free trial

14-day free trial · No credit card · Read-only Google & Microsoft Ads access