We say 3 meals per dollar, not "a family"...
For agencies with nonprofit clients
Kill the reply-all. Keep the committee.
Send the executive director, the development lead and the board chair one link to the year-end appeal as it will run. They comment from their phones with no account. You apply the edits in one click and get an approval on record.
NO ACCOUNTS FOR THE BOARDWORKS ON A PHONESEARCH · META · YOUTUBE · DISPLAY
Forwarding my notes from the retreat. See p.2
Finance says 3. Using 3 in the letter too.
They asked to be named on everything.
Which attachment is the latest one?
✓Waiting on the executive director2 REVIEWERS
Ad Grants · $10,000 a month
Unspent grant doesn't roll over.
Ad Grants caps spend at $329 a day. Fall behind in the first week and no amount of catching up gets that money back. Budget Pacer shows where each campaign stands against its budget and alerts you while there is still time.
Budget Pacer$49/MO · 14-DAY TRIAL
Harbor Food Bank · Ad GrantsDECEMBER · DAY 18 OF 31
SPENT SO FAR$4,411
PROJECTED MONTH$7,531
GRANT LEFT UNUSED$2,469
DEC 1TODAY · DEC 18DEC 31
At $240 a day, $2,469 of this month's grant goes unused. Budget Pacer flags it now, with 13 days left to act.
Six weeks, four messages
Plan the whole appeal before the first ad runs.
Draft every stage of the season in one project. The committee reviews them all on the same link, weeks early, instead of one at a time the night before.
GOOGLE SEARCH · RESPONSIVE SEARCH AD
harborfoodbank.org/give
Double Your Gift Today | Matched Up to $50,000 | Every $1 Provides 3 Meals
Gifts matched by the Kline Foundation up to $50,000 through Dec 31. Give today.
HEADLINE 1
22 / 30
HEADLINE 2
21 / 30
HEADLINE 3
25 / 30
DESCRIPTION
79 / 90
META · STORY
HFHarbor Food Bank · Sponsored
PHOTO · PANTRY VOLUNTEERS
Your gift, doubled. Matched by the Kline Foundation until Dec 31.
Donate
After it's live
A volunteer typed $5,000. The match is $50,000.
Nonprofit accounts have a lot of hands in them. Ad Recap emails you every Monday with what changed in the account and who changed it, so a well-meaning edit doesn't run all week.
Ad Recap$19/MO · 14-DAY TRIAL
Matched Up to $50,000 → Matched Up to $5,000
$250 → $329
MARLOW & FINCH · THU 09:02Questions from the committee
Do board members need an account?
No. They open the link on any device, see the ad as it will run and comment on the exact line.
Does it publish to our Google Ads or Ad Grants account?
No. Nothing is pushed to Google Ads. On Studio you export a Google Ads Editor file and import it yourself.
Can the executive director formally approve?
Yes, on Studio ($149/mo, charged today, with a 24-hour refund). Approve records who signed off and when.
Can we pace a monthly grant?
Budget Pacer tracks each campaign against the budget you set and alerts you when it runs ahead or behind. It is a separate product at $49/mo.
Which formats can we mock up?
Google Search, Display, Performance Max, Demand Gen and YouTube, Meta single image, carousel and story, and LinkedIn single image and carousel. All ten are on Studio.
What does it cost to start?
Mockups, share links, comments and AI drafting are free. Studio is charged today, with a 24-hour refund. Budget Pacer and Ad Recap each have a 14-day trial.
One link for the whole committee.
Mockups, share links and comments are free. Studio is $149/mo, charged today, with a 24-hour refund.
We say 3 meals per dollar. That is the audited number.
Name the Kline Foundation. They asked to be credited.