News

  • September 14, 2021
  • PPC

5 Google Scripts that Save Time and Improve PPC Campaign Performance Automatically

Google scripts are a helpful tool when you are managing PPC campaigns. Google describes scripts as a way to automate actions across your account, from increasing CPC bids to pausing ad groups to pausing and unpausing keywords. Scripts also make it possible for you to change a lot of accounts through your manager account. Thus, Google scripts not only save you time but they make managing accounts more straightforward.
  • September 7, 2021
  • PPC

How to Do PPC for Highly Regulated Industries

Working in highly regulated industries always presents some risk. But as they always say, there’s no reward without risk. When it comes to advertising and marketing initiatives in this industry, both the company and the marketing firm have to be careful that they stick to the regulations of the industry.
  • September 4, 2021
  • PPC

Google Ads Attribution Explained

Understanding the differences between each model can help you reach your desired goal – whether it’s maximizing ROI or understanding where marketing budgets should be allocated in future campaigns. Google has made significant strides in improving its attribution models since they were first introduced, making it easier than ever to understand how much revenue is generated from a given ad spend.

4 More Tools to Manage Your PPC Budget Automatically

No one wants to tell a client that they have overspent their PPC budget. No one wants to babysit the PPC campaigns target budget vs. actual spend all day every day either. What everyone wants is to manage the PPC budget automatically and effectively. Lucky for all of us, tools exist to manage PPC budgets automatically, and we have identified five that we think can work for you.
  • September 1, 2021
  • PPC

Top 5 Screenshot Tools for Presenting Your PPC Campaigns to Your Clients

If you are a PPC manager or consultant, it’s your job to communicate and present campaigns to clients. There are many tools out there for this purpose, but if you’re looking for the best screenshot tools that help you build high-quality presentations quickly, you need to be careful because, with this error, every client wants quality.
  • August 30, 2021
  • PPC

Free PPC Tools To Mock Up Google Ads

Check out our list of free PPC tools to help generate Google Ad mock ups.
  • August 29, 2021
  • PPC

How to Get Your Google Ads 2253 Approval Easily

If you’ve ever wondered what 2253 approval is and why it matters, then this blog post will shed some light on the topic.
  • August 25, 2021
  • PPC

10 Call Tracking Platforms to Improve Your PPC Performance

One of the best ways to improve your PPC campaign performance is by tracking calls. Call tracking platforms are used to measure and analyze call conversions, increasing overall traffic and revenue.
  • August 24, 2021
  • PPC

What Is Click Fraud and Tools To Combat It?

Advertisers debating whether to try paid search are hesitant because of click fraud. This uncertainty is a valid concern because it’s a widely known phenomenon in pay-per-click (PPC) due to its ability to render fruitless PPC campaigns business money.

Using Client Reviews for Ad Copy: What You Should Know

You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
  • August 20, 2021
  • PPC

How and Why You Should Raise your Quality Score in Google Ads

Your Google Adword quality score can be described as Google’s rating of your PPC ads. The quality score focuses on your ads’ quality and relevance with emphasis on your keywords and ad relevance. Since your quality score vastly influences the cost and effectiveness of paid search campaigns, you would need to properly scrutinize these features.
  • August 18, 2021
  • PPC

Google Ads Optimization Score- What Is It and Why Is It Important

Google has recently introduced a new function, Optimization Score. This score is determined by how well your website ranks for certain keywords and phrases on Google’s search engine results page (SERP). The higher the ranking of these terms, the better you will do when people are searching them online.
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