“Where Has This Tool Been!?!”

Overall: I use this to present clients their campaigns that I've built so that they can signoff on everything prior to launch. I'll walk the client through each campaign via screenshare during a video meeting. When I first performed this process earlier in my career, I used Google Ads to review the keywords, ad groups, ads, and ad extensions which among other obstacles made it difficult to implement more than a few changes the client might have had. So, I moved to presenting campaigns to clients using a spreadsheet which simplified the review, perhaps overly-simplified for some clients, which not only lacked a level of appeal but it also lacked an ad preview. Using this tool for campaign approval has been the best of both methods I've used previously. Not only does it provide a professional Google Ads-like appearance which is especially valuable for new client still forming an opinion of your services, but it's efficient and prevents frustration at this important time early on-in the relationship. Anyone who has built a Google Ads campaign for a client knows that this pre-launch time can be the biggest bottleneck which is what makes this a great solution to reduce miscommunication and save time!

Pros: Helps me demystify Google Ads even further for my clients who may be overwhelmed, confused, or easily distracted by the platform.