PPC Tips & Guides
Expert insights on Google Ads, Facebook Ads, and digital advertising.
Maximize Your Google Ads Performance with AI-Generated Google Search Ad Copy
Boost your advertising campaigns with AI-Generated Google Ads Copy. Create engaging, targeted ads quickly and maintain brand consistency.
What is an Enhanced Call to Action (CTA)? Meta’s New Feature for Stories Ads
Boost engagement and drive action with Enhance CTA. Learn how to automatically pair key phrases with your CTA overlays in Stories ads.
How to Create Google Ads Mockups: Complete Guide
Learn how to create professional Google Ads mockups for client presentations and campaign planning. Step-by-step guide with examples.
Advanced Seasonality Adjustments for High-Impact Google Ads Campaigns
Unlock advanced seasonality adjustments for Google Ads to boost performance during peak times. Optimize bids, drive ROI, and create high-impact campaigns with e
How Search Ads 360 and Microsoft Auction-Time Bidding Can Maximize Your PPC Performance
In the competitive world of PPC, staying up to date with the latest tools and integrations is key to maximizing campaign efficiency. The recent integration of S
Performance Max Asset Group Best Practices
Master Performance Max campaigns with these asset group best practices. Learn how to structure, optimize, and scale your PMax campaigns.
Google Ads Big Shift: Broad Match Is Now Default – What It Means For Your Campaigns
Get up to speed on the changes in Google Ads: Broad Match now the default keyword match type for all new Search campaigns.
What is the Optimal Asset Number in Responsive Search Ads (RSAs)?
Enhance your ad performance with Responsive Search Ads (RSAs) by determining the optimal asset number. Discover the key factors to success.
4 Google Performance Max Updates: New Insights and Reporting In Q3 2024
Unlock the potential of Performance Max campaigns: automate ad targeting, bidding, and creative optimization with AI-driven insights.
Effective E-Commerce Demand Generation Campaigns: Proven Strategies for Success
Discover the power of demand generation campaigns in driving sustainable growth for your e-commerce brand.
The Ultimate Guide to Master Seasonal PPC: Proven Strategies to Elevate Your Holiday Ad Performance
As the holiday season approaches, businesses worldwide ramp up their marketing efforts, competing for customers' attention in a festive buying mood. With e-comm
Cracking the Code: The Ultimate Guide to Optimizing Google Ads for Lead Generation (2024)
Did you know that you can unlock the full potential of your business with the power of Google Ads for lead generation? In today’s digital age, leveraging
Essential Things to Do Before You Launch a Performance Max Campaign: Your Pre-Launch Checklist
Unlock the potential of your Performance Max campaign with our essential pre-launch checklist. Define objectives, conduct audience research, allocate budgets st
Demand Gen vs Display: Decoding the Best Strategies for Your Ads
Discover the differences between Demand Generation and Display Advertising in this insightful blog post. Learn how to choose the right strategy for your ads and
Mastering Compliance: Navigating X Advertising Policies: A Detailed Guide on X's Advertising Policies and How to Comply While Running Effective Campaigns
Are you worried about navigating the complex world of advertising policies? Have no fear! This blog post will provide you with a detailed guide on
Maximize Leads with Google Ads Demand Gen Campaigns: Strategies that Convert
Discover powerful strategies to boost lead generation through Google Ads Demand Generation Campaigns.
Boosting Marketing ROI with Advanced Analytics: Optimize Your Digital Strategy
Discover the power of advanced analytics in measuring and optimizing marketing ROI across digital channels. This article delves into innovative tools and techni
UX/UI Design's Impact on Digital Marketing Success
Uncover the critical role of UX/UI design on digital marketing success in this blog post.
The Evolving Landscape of Programmatic Advertising: Explore the Ongoing Developments in Programmatic Advertising and Trends in 2023
Stay ahead in the world of advertising with insights on the evolving programmatic landscape. Explore the latest developments and 2023 trends in programmatic adv
Google Ads About Topic Targeting: How It Can Benefit Your Business
Unlock the potential of Google Ads topic targeting for your business! Discover the benefits, strategies, and real-life examples in our comprehensive guide.
2024 Cross-Platform Advertising: Strategies for Consistent Brand Messaging
Discover the Future of Cross Platform Advertising in 2024! Uncover Effective Strategies to Establish a Cohesive Brand Message Across Diverse Online Advertising
Google Keyword Planner Drops Keyword Forecasting: What You Need to Know
Are you ready for a deep dive into the world of keyword planning and forecasting? Learn about the Google Keyword Planner update & effective keyword planning bey
Generate Leads with Lead Gen AI Ads Google
Maximize your advertising campaigns with Google's automated AI lead gen ads. Get ahead with Demand Gen and Video View campaigns that leverage AI insights for su
Automate Your Ads with AI for Google Ad Script: A Comprehensive Guide
Discover the power of AI-driven automation in Google Ads with our comprehensive guide. Learn how to supercharge your advertising efforts with Google Ad Script a
Find the Best Groups to Join If You Manage Paid Search Campaigns in 2023
As a paid search campaign manager, staying connected with industry professionals and staying informed on the latest trends is crucial for your success. In
A Comprehensive Guide to Microsoft Ads in 2023
Unlock the Power of Microsoft Ads: Lower Costs, Higher CTRs, and a Broader Audience Await! Learn how to set up your account quickly, link it with Google Ads for
ChatGPT for PPC Keyword Research: Uncovering High-Performing Search Terms
Discover the power of ChatGPT for PPC keyword research, unlocking high-performing search terms and revolutionizing your campaigns.
How to Create Interactive Media with Google Web Designer
Uncover the secrets of crafting eye-catching ad banners, building image galleries and slideshows with Google Web Designer.
Maximizing ROI with Google Ads HTML5 Ads
Discover the power of HTML5 ads in digital advertising. Dive into the advantages and the promise of interactive, responsive ads with Google Ads.
How to Improve Google Ad Strength for Maximum Performance
Master Google Ad Strength with this comprehensive guide on boosting ad relevance, leveraging best practices, and optimizing campaigns.
Google Announces New “Limited Ads Serving” Policy to Improve Ad Clarity and User Trust
Explore the key features and implications of Google's new 'Limited Ads Serving' policy aimed at improving ad clarity and user trust.
Comparing Google Ads vs. Microsoft Ads in 2023: Pros & Cons
Explore the ultimate 2023 comparison between Google Ads and Microsoft Ads to drive your business growth. Learn about audience reach, cost, usability, and more.
Create Meta Video Ads for Facebook in 2023 – Tips and Examples
Discover how to create captivating Meta video ads for Facebook in 2023. Leverage storytelling, testimonials & bold visuals to engage your audience and boost you
8 Powerful Google Ads Alternatives to Grow Your Business in 2023
Discover 8 powerful alternatives to Google Ads in 2023. Diversify your marketing, reach new audiences and grow your business with these effective platforms.
The Complete Guide to Google Ads Audience Targeting in 2023
Master Google Ads audience targeting in 2023 with our comprehensive guide. Learn to select relevant segments, optimize campaigns, and maximize ROI.
How to Use the Google Ads Auction Insights Report for Competitor Intelligence
Uncover the secrets of Google Ads Auction Insights for competitor intelligence. Boost your campaigns, outshine rivals and maximize ROI with our comprehensive gu
Mastering the Google Ads Change History Tool: An In-Depth Guide
Revolutionize your Google Ads with the Change History Tool: Gain control, optimize campaigns, and enhance results through comprehensive account management.
25 Top Call-to-Action Phrases for Your Google Ads
Discover the most effective call-to-action phrases for Google Ads. Learn which CTAs drive clicks, conversions, and results for your PPC campaigns.
Uncovering the Power of Google Ads Transparency Center
Discover Google Ads Transparency Center: gain insights into competitor campaigns, optimize your ad strategies, and foster trust with enhanced ad safety measures
A Comprehensive Guide to Google Ads Verification in 2023
Learn about transparency, ad safety, and regulatory compliance to optimize campaigns and reach your target audience effectively.
How to Import GA4 Goals into Google Ads for Conversion Tracking
Master GA4 goals import to Google Ads for better conversion tracking, data analysis & campaign optimization. Troubleshoot & optimize for success.
Unlocking the Power of Automatically Created Assets in Google Ads
Unlock your Google Ads' full potential with automatically created assets. Learn to adapt to user behavior, predict performance, and optimize your ROI.
Create Professional Facebook Ad Mockups
Boost client approval rates and save time with Facebook ad mockups. Enhance collaboration and client satisfaction with our detailed guide.
Create Your Own Google Ads Mockup Easily with These Tools
Discover how to create eye-catching Google Ads mockups with the help of professional tools.
The Ultimate Guide to Understanding Your Google Ads Campaign Status
Understand common statuses, troubleshoot approved ads with no impressions, review bids & budgets, and analyze keywords & targeting.
Mastering Value-Based Bidding: Optimize Google Ads ROI with Conversion Values
Discover how to effectively calculate conversion values and implement value-based bidding strategies to boost your Google Ads ROI.
How To Create B2B Google Ad Campaigns That Convert
How to create high-converting B2B Google Ad campaigns with expert strategies, tips for lead generation and SaaS, and examples for enterprise digital marketing a
Navigating the Maze of Circumventing Systems Policy: Your Ultimate Guide to Fixing Google Ads Disapprovals
Demystify Google Ads circumventing systems policy with this comprehensive guide. Learn the causes of disapprovals, how to fix them, and best practices to keep y
How to Use Google Ads Auction Insights to Improve Your Campaign Performance
Improve your Google Ads campaign performance with the Auction Insights report.
Skyrocket Your Google Ads Performance: The Definitive Campaign & Ad Group Structure Guide for 2023
Learn how to structure Google Ads campaigns and ad groups for maximum ROI and stay ahead of the competition.
Unlocking the Power of Emotions: A Guide to Emotional Marketing Value (EMV) Keywords for Effective Brand Connections
Learn the power of Emotional Marketing Value (EMV) and learn how to create compelling brand connections by using words that evoke emotions.
Best Practices for Designing Facebook Carousel Ads That Convert
Learn best practices for designing Facebook carousel ads that convert. Discover tips for creating visually appealing Facebook ads.
Google Ads Budget Reports: Understanding Your Monthly Spend Behavior
Get a better understanding of your monthly campaign spend behavior with the new budget report in Google Ads.
ChatGPT for Facebook Ads: How to Boost Ad Performance with AI
Learn how to use ChatGPT to optimize your Facebook ad campaigns and achieve better results.
The Ultimate Guide to Twitter Search Keyword Ads
Learn how to set up, target, and measure the success of your Twitter Keyword Search Ad campaigns.
Google Ads Offline Conversions: Everything You Need to Know
Maximize ROI with Google Ads Offline Conversions. Track offline conversions, optimize campaigns, and see a complete advertising picture.
Unlocking the Potential of Adobe AEP and Google Ads for Better Campaign Outcomes
Learn about the benefits of using Adobe AEP with Google Ads to improve campaign performance.
Maximizing Your Campaign ROI with Google Ads In-Market Audience Targeting: A Comprehensive Guide
Learn how to effectively target in-market audiences with Google Ads and drive better results for your campaigns.
20 ChatGPT Prompts for PPC You Can Start Using Today
Improve your PPC workflow with our comprehensive guide of 20 ChatGPT prompt examples you can use today.
Maximizing Your Advertising Efforts on YouTube: Understanding YouTube In Feed Video Ads
Learn how to effectively advertise on YouTube with in feed ads (formerly known as Youtube Discovery Ads) with this guide.
The Ultimate Guide to Smart Campaigns: Mastering Google Ads for Maximum ROI
Learn how to master Google Smart Campaigns for maximum ROI—A comprehensive guide for small businesses and first-time advertisers.
Example Pharmaceutical Facebook Ads
Learn how to create effective pharmaceutical ads on Facebook. See examples of successful pharmaceutical Facebook ads.
25 Proven Call to Action (CTA) Phrases for Your Next Facebook Ad: Boost Your Conversion Rates Now
Maximize your performance with these 25 call-to-action phrases. Increase conversions with these action-oriented words for your Facebook ads.
Unlocking the Benefits of Dynamic Keyword Insertion in Google Ads
Learn what is dynamic keyword insertion and how to use it effectively as part of your paid search strategy. Mock up DKI with PPC Ad Editor.
How to download your competitor’s ads with AdScanner
Download your competitor's ads from Google's Ad Transparency page using our new chrome extension called AdScanner Introducing AdScanner, the new chrome
How to get your pharmaceutical campaign approved on Google Ads without a hitch
Here are some tips on how to get your healthcare & pharmaceutical paid search campaigns approved by Google faster.
Google Ads for Black Box Drugs: Google Ad Examples of How to Do It Right
Looking for some examples of black box drugs in paid search? See how black box drugs are advertised with this helpful guide.
The Best Chrome Extensions for PPC Professionals
Here's some of our favorite chrome extensions for PPC professionals that will help you create better campaigns.
What Counts as a View on Ad Platforms: The Comparison between Facebook, YouTube, and Twitter Video Ads
How does Facebook measure a view? How about YouTube or Twitter? We break down the definition of views across social media platforms.
The Ultimate Google Ads Character Limit Guide (Updated for 2023)
As a paid search marketer, it's important to stay within Google's character count for your ad copy. That's why we've created this comprehensive guide on Google
How to Appeal Ads That Were Disapproved for Restricted Medical Content
Learn how to fix ads that have been disapproved due to restricted medical content. Get your pharma ads back up and running in no time.
Finding the Right Keyword Strategy for Both HCPs and Patient/Caregivers
Learn how to choose the right keywords when targeting HCPs and/or Patients when building out your pharmaceutical paid search campaign.
Healthcare and Pharmaceutical Facebook Ad Campaign Examples to Inspire Your Creativity
Get inspired by these healthcare & pharmaceutical Facebook ad campaigns. Learn proven tips, tactics and examples that you can use today.
How to create responsive search ads for success in 2023 (+ Free Template)
Learn about creating better responsive search ads in 2023 and download our free Google responsive search ads template.
How To Transfer a Google Ads Account and Payment Profile
Learn how to transfer a Google Ads account and payment profile to a new owner/manager with our step-by-step guide.
Twitter ad specs and character limits – the complete list
In this article, we will discuss the Twitter ad specs and character limits that are required to create a Twitter promoted tweet.
7 Ways to Convince PPC Clients to Increase Ad Spend
Learn how to convince your PPC clients to increase ad spend by showing them results and proving your ambition with the help of PPC Ad Editor.
Retargeting ad copy for Facebook – the anatomy of success
Learn some of the best tactics for retargeting on Facebook. Get tips on ad copy that convert while skyrocketing your profits.
Character Limits of Google Ads: A Comprehensive Guide
Here's a comprehensive guide on Google Ads character limits for expanded text ads, responsive search ads, ad extensions and more.
Instagram Ad Mockup Generator
What is an Instagram ad mockup generator and why should you use it High performing Agencies also have high client retention rates A lot of our users are
Google Responsive Ads Generator Preview Tool
With our free Google Ads responsive search ad generator tool, you can preview up to 10 ad variations, along with all the headlines and descriptions.
Why You Should (or Shouldn’t) Work with a Google Ads Rep
Should you or shouldn't you work with a Google Ads Rep? For most PPC account managers, the answer is maybe, maybe not.
How To Present Google Ad Campaign Builds to Your Clients
Learn some tips on how to share and present your Google Ads campaign with your clients for feedback and approvals.
Top 5 Screenshot Tools for Presenting Your PPC Campaigns to Your Clients
Here some of our favorite tools to screenshot your ads to present to your clients.
Free PPC Tools To Mock Up Google Ads
Check out our list of free PPC tools to help generate Google Ad mock ups.
How to Get Your Google Ads 2253 Approval Easily
Become compliant with the Office of Prescription Drug Promotion (OPDP) and how you can apply for a 2253 code on Google Ads.
Using Client Reviews for Ad Copy: What You Should Know
We discuss using client reviews for ad copy. From Google Ads and PPC campaign enhancements to leveraging Social Proof, using good reviews in your ad copy attrac
The Best Way to Mock up Facebook Ads for Client Approval
Learn how Facebook ad mockup tools can be used to create digital ad designs more quickly and reassure clients during a PPC campaign.
How to Create Effective Callouts Extensions
Callout extensions can do great things for your PPC Campaign. We look at what callout extensions are, and how you can create effective callout extensions that e
5 Tools to Help You Pace Your Monthly PPC Budget
Track your monthly PPC budget with these five easy to use tools. Find out how tools like PPC Samurai and Google Sheets help you keep your spending on target.
Top Keyword Wrapper Tools
Wrapping your keywords is vital to your PPC campaign. Using an effective keyword wrapper tool can make the difference between a highly targeted campaign and was
Google Ads Approval Tool for Clients
The best way to create a mockup of your Google Ads campaigns is with the help of our new tool. Try it out today!
Free Google Data Studio Templates
Google Data Studio allows you to access and assess the information you have and use it to make decisions for your PPC Campaigns. We share resources to find free
The Anatomy of a PPC Ad
The parts of PPC ads have their function and complements the others. With careful examination, you can see how the anatomy of a PPC ad can contribute to a healt
Pharmaceutical Campaign Launch Checklist: What You Need When Launching a Pharmaceutical PPC Campaign
Checklists are helpful tools when managing a Pharmaceutical PPC Campaign Launch. We share the elements of a PPC Campaign Launch Checklist for Pharmaceuticals.
How to Fix Google Ads Disapproved Due to Malicious Software
See our guide to quickly fixing your Google ads disapproved due to malicious software or unwanted software, so your campaign can continue achieving its goal.
Build Out Your Campaigns Faster Using a Google Ads Excel Template
Download our free Google Ads Excel template to upload your campaigns into Google Ads Editor or PPC Ad Editor.
Google Ad Preview Tool (Google Adwords Preview): Explained
Google Ads Preview Tools Explained. Learn how to preview your PPC ads and see if they are triggered by your keywords.
Getting Started With Google Ads for the Pharmaceutical & Healthcare Industry
Digital advertising for pharma is tricky. Understand the guidelines when you use Google Ads for pharmaceutical marketing and how to avoid the pitfalls.
Google Discovery Ads: What You Need to Know
Find out everything you need to know about Google Discovery Ads, why they are beneficial for business and the best practices when creating them.
Online PPC Ad Preview Tools to Consider
The Purpose of PPC Ad Preview Tools Is to Make Your Workflow More Efficient. Discover How Our PPC Ad Editor Tool Can Improve Your PPC Ads and Performance.
3 Ways to mockup your Google Ads – Search Ad Mockups
Are you looking for a Google Ads previewer tool? Here are some ways to mock up your paid search ads so your client can review them before you launch.