How To Mock Up Google Ads for Your Client

Are you looking for a Google ads previewer tool?

Here are some ways to mock up your paid search ads so your client can review them before you launch:

THE OK WAY – Create your paid search ads directly in Google Ads and take a screen shot

• • Pros
    • Very easy. No additional tools needed. Simply hit the print screen button and copy/paste into word doc or directly into an email and send off to your client
    • Google already has their own ads preview tool.
    • Great for small number of ads

• • Cons
    • Lots of manual screenshots if you need to show large number of ads or keywords
    • If edits are needed, you will need to log back into google ads and retype up the entire ad

THE BETTER WAY – Create ads in excel and format them to look like the SERP results

• • Pros
    • Very easy. You can use any spreadsheet tool to mock up the ads.
    • Easy to format. You can build unlimited number of ads, keywords and even group by campaign, ad group, etc
    • Client can easily add comments, or make edits directly on the file

• • Cons
    • Time. Once the client approves, you need to manually re-enter the ad copies, keywords, etc into Google Ads or Google Adwords Editor. Depending on the size of your campaigns, this can take a couple mins to hours.
    • Higher chances of human error. Once uploaded into the search engines, you will need to QA to make sure all the copy, keywords are correct.
    • Hard to collaborate and keep track of latest versions. Emails going back and forth with the client. Editing wrong versions. Tons of comments.

THE BEST WAY – Use a Google ad preview tool like PPC Ad Editor that also allows you to upload your campaign directly to Google Ads

• • Pros
    • Very easy. Create your campaign, ad groups, keywords and ad copy similar using a simple dashboard
    • Google Ads Preview mode allows you to share your campaign, keywords and ad copies online with your client
    • Easy collaboration. Your clients can make comments right on the preview mode.
    • Fast edits. Make edits directly in preview mode
    • Fast upload. Once your client approves the campaign build, simply click upload to have it publish to Google Ads
    • Speed to market. Since you don’t have to manually upload the ads, you have more time to do your favorite things like watch Netflix.

• • Cons
    • There is a fee. Yes, its only $99 but this could be expensive for some users