Twitter ad specs and character limits – the complete list
  • December 2, 2021
  • PPC

Twitter ad specs and character limits – the complete list

In this article, we will discuss the Twitter ad specs and character limits that are required to create a Twitter promoted tweet.

Twitter ads give you a new way to promote your business on one of the most popular social media sites in the world. Promoted tweets allow businesses to reach their target audience with an ad that stands out from other content on Twitter.

What are Twitter ad specs and character limits?

Text ads

Twitter ad specs are the specific requirements that you must meet in order to create a successful Twitter promoted tweet campaign. 

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

Including a call-to-action button such as “buy now” or “learn more” can help encourage users to take action on your ad.

What are the benefits of using Twitter ads?

Twitter ads offer businesses several advantages over other forms of advertising:

– Low cost: The cost for running a Twitter ad is much lower than traditional advertising methods such as television or radio.

– Targeting capabilities: Twitter ads allow you to target your message to a specific audience.

– Easy to use: Twitter makes it easy for advertisers of all levels of experience to create and run an ad campaign with little assistance from the Twitter team.

Are there any disadvantages?

The major disadvantage is that promoted tweets are still fairly new, so many people do not recognize them as an ad. This makes it difficult for companies to get their message across using a promoted tweet since they are competing with other content on Twitter that users have opted into viewing.

How to create a Promoted Tweet that is within the limit of the Twitter Ad Specs

In order to create a tweet that is within the limit, you will need to keep your text concise and use a headline that accurately represents the content of your ad. You may also want to consider using a call-to-action button to encourage users to take action on your ad.

Twitter has made it easy for businesses of all levels of experience to create and run an ad campaign with little assistance from the Twitter team. Twitter ads offer several advantages over other forms of advertising, such as low cost and targeting capabilities. However, since promoted tweets are still fairly new many people do not recognize them as an ad making it difficult for businesses to get their message across using a promoted tweet that is competing with other content on Twitter.

Tips for when you have more than 280 characters but want to get your message across anyway.

If you are limited by the character count for a promoted tweet, consider splitting your message into two tweets. This will allow you to share more information with your audience while still staying within the character limit. You can also use images or videos in order to help get your message across.

Twitter ad specs and character limits can seem like a lot to remember, but following these simple tips will help you create an effective and successful Twitter-promoted tweet campaign.

Twitter ad specs and character limits can seem like a lot to remember, but following these simple tips will help you create an effective and successful Twitter-promoted tweet campaign. By keeping your text concise and using a headline that accurately represents the content of your ad, you can create a tweet that is under the limit. If you are limited by the character count for a promoted tweet, consider splitting your message into two tweets. This will allow you to share more information with your audience while still staying within the character limit. You can also use images or videos in order to help get your message across.

Twitter makes it easy for businesses of all levels of experience to create and run an ad campaign with little assistance from the Twitter team. Twitter ads offer several advantages over other forms of advertising, such as low cost and targeting capabilities. However, since promoted tweets are still fairly new many people do not recognize them as an ad making it difficult for businesses to get their message across using a promoted tweet that is competing with other content on Twitter.

The different types of Twitter ads.

Twitter offers three different types of ad campaigns: promoted tweets promoted accounts, and promoted trends.

Image ad

Promoted tweets are the most common type of Twitter ad and can be used to promote a message or product. Promoted tweets appear in users’ timelines as regular tweets, but they have a small “promoted” label at the top. Promoted tweets are a great way to reach new customers and drive traffic to your website or the product page.

Promoted accounts allow businesses to promote their account in order to gain more followers. When someone follows your promoted account, you will be charged for that follower regardless of whether or not they follow you back. This type of ad is best for businesses that are looking to grow their audience.

Promoted trends allow businesses to place their hashtag at the top of the trending topics list on Twitter for a set amount of time. This is a great way to get your brand in front of a large number of people and generate buzz around your product or campaign.

Twitter Ad specs summary – what you need to know about the character limits for your ad copy, headline, photo, video thumbnail, and website link.

  • Twitter ad copy:
    • Up to 280  characters
  • Twitter photo:
    • Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

      File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files. 

      Note: GIFs uploaded will render as a static image.

      File size: Max 5MB

      Image size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio. Larger images will be better optimized for when users click to expand images.

      Aspect ratio: 1.91:1 or 1:1. Please note that the legacy composer supports any aspect ratio between 2:1 and 1:1.

       

  • Twitter video thumbnail:
    • Video adsTweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

      File types: MP4 or MOV

      File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.

      Video length: 15 seconds or less is recommended. Up to 2:20 is supported. (Select advertisers are eligible to request an increase up to 10 minutes; however, we advise videos to be 9:55 to account for a range of video files. Please contact your Twitter Account Manager for more information.)

      Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left hand corner. Prominent product placement is highly recommended for driving product consideration.

      Captions: Closed captioning or text overlays are mandatory.

      Video bitrate: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p.

      Frame rate: 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS). If the available video has a lower frame rate don’t try to “upsample” it.

      Audio codec: AAC LC (low complexity)

      Video codec recommendation: H264, Baseline, Main, or High Profile with a 4:2:0 color space.

      Thumbnail

      • Supported files: PNG or JPEG
      • Aspect ratio: recommend matching sizing of the video
      • Max size: 5MB

Common mistakes people make when creating their first campaign can be avoided by following these tips.

-Not staying within the character limit: When creating your ad, be sure to stay within the character limit for each part of the ad. This will ensure that your entire message is seen by viewers.

-Not using a headline: A well-written headline can help capture attention and generate interest in your product or campaign.

-Not using a strong image: A powerful photo can help urge viewers to click-through and learn more about your product or campaign.

A list of tools that can help you craft your best Twitter ad yet!

-Twitter ad builder: This tool allows you to create and customize your Twitter promoted tweet campaign. You can choose from a variety of templates and design options to create an ad that best represents your brand or product.

-Hootsuite Insights: Hootsuite offers powerful tools for measuring the performance of your Twitter campaigns. With Hootsuite, you can track how many people saw your ad, how many clicked through to your website, and more.

-Twitter Ads: This tool provides an overview of all of your Twitter ads campaigns. You can see how much you’ve spent on each campaign, the number of impressions and clicks each campaign has generated, and more.

-Snaplytics: Snaplytics provides an easy way to track the performance of your Twitter ad campaigns. With this tool, you can see how many people clicked on each link in your tweet or retweeted it, which will help you gauge its success over time.

-PPC Ad Editor: Provides an easy-to-use interface to create a Twitter promoted tweet mockup and best of you we offer a real-time character limit count feature as you are mocking up the Twitter ad to ensure each ad you create stays within the Twitter ad specs without the hassle of using 3rd party tools to count your characters. You can share the mock-up with your team with a link and collect feedback. We also allow for collaboration by granting edit permissions to the shared link. The link can be shared with anyone and they don’t need to create an account, which works great to obtain client approvals. We have seen clients that focus on Google Ads but forget about the other ad channels like Twitter and Facebook. IF you want your brand out there, then you have to not be out of sight and out of mind.

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad EditorI am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.