- March 2, 2023
Best Practices for Designing Facebook Carousel Ads That Convert
Facebook carousel ads can be a highly effective way to showcase multiple products or app features in a single ad, but designing carousel ads that convert can be a challenge. In this blog post, we’ll explore some best practices for designing Facebook carousel ads that drive results.
What are Facebook carousel ads?
Facebook carousel ads are a type of advertising format on the Facebook platform that allows advertisers to showcase multiple images or videos within a single ad unit. Carousel ads typically feature two or more “cards,” which are individual panels that can each contain their own unique content. Users of facebook carousel format can swipe left or right to view each card, and advertisers can use each card to highlight different products, services, features, or benefits.
Carousel ads can be used to drive a variety of business objectives, including website visits, lead generation, and product sales. They are popular among advertisers because they can be highly engaging and allow for more creativity and storytelling within a single banner ad.
Do Facebook carousel ads work?
Yes, Facebook carousel ads can be highly effective for driving engagement, increasing brand awareness, and converting customers. According to Facebook, carousel ads can drive up to 10 times more traffic to advertisers’ websites than static sponsored posts. Additionally, data from a Kinetic Social study found that carousel ads had a 10 times higher click-through rate than static sponsored posts on social media marketing on Facebook.
The ability to showcase multiple products or features in a single ad, along with the ability to tailor messaging and calls-to-action to each card in the facebook’s carousel ads, can help increase engagement and conversions. However, the effectiveness of carousel ads will ultimately depend on the quality of the creative, the targeting strategy, and the overall campaign objectives.
What is the difference between a Facebook ads slideshow and a carousel ad?
Facebook Ads Slideshow and Carousel Ads are both ad formats that allow advertisers to showcase multiple images, links or videos in a single ad unit. However, there are some key differences between the two formats.
Facebook Ads Slideshow is a video-like ad format that allows advertisers to create a looping video ad by stitching together several images or short video clips. The Slideshow format is designed to work well in areas with slow internet connections or on low-end devices. It can be an effective way to showcase a variety of products or highlight specific features of a product in a visually engaging way. The Slideshow ad format has limitations on the number of images or video clips that can be used.
On the other hand, Facebook Carousel Ads allow advertisers to showcase multiple images or videos within a single ad unit, with each card containing its own unique content. The Carousel Ad format is designed to allow advertisers to showcase multiple products or features in a single ad, and to tell a more complete story than traditional single-image or single-video ads. Each card in the facebook carousel ad examples can have its own unique message and call-to-action, and users can swipe through the cards horizontally to view the different images or videos. The Carousel Ad format allows for a higher number of cards than the Slideshow format.
What is the difference between a carousel and a single-image Facebook ad?
The primary difference between creating a carousel and a single-image Facebook ad is the number of images or videos presented to the user. A single-image Facebook ad features only one image, while a carousel ad allows for multiple images or videos to be displayed within a single ad unit.
Carousel ads are designed to allow advertisers to showcase multiple products or features within a single ad, and to tell a more complete story than traditional single-image ads. Each card in the carousel can have its own unique message and call-to-action, and users can swipe through the carousel cards or horizontally to view the different images or videos. This can be effective for increasing engagement and conversions, as it allows for a more immersive ad experience.
Single-image Facebook ads, on the other hand, are more straightforward and generally feature only one image with a message and a call to action. While this format can be effective for showcasing a single product or feature, it does not allow for the same level of storytelling or engagement as an ad setup the carousel format.
Facebook carousel ads best practices
Keep the user experience in mind
One of the most important aspects of designing a successful Facebook carousel ad is keeping the user experience in mind. This means ensuring that the cards in your carousel are in a logical order and that the messaging and imagery flow well from one carousel card to the next. It’s also important to make sure that your ad looks great on both desktop and mobile devices, so test your ad on both types of devices before launching your campaign.
Use high-quality visuals
The visuals you use in your carousel ad are the most important aspect of your creative. They should be high-quality and visually appealing to capture the attention of your target audience. Use images or videos that are relevant to your ad campaign or objective and that represent your brand well. For example, if you’re advertising a clothing brand, use high-resolution images of people wearing your clothes in different settings.
Tailor your messaging to each card
Each card in your carousel should have its single image ad its own unique message, so tailor your messaging to the product or feature being showcased. Use messaging that highlights the unique benefits of each product or service, and make sure your messaging is clear and concise. For example, if you’re showcasing a variety of shoes, use messaging that highlights the unique benefits of each shoe.
Use a clear call-to-action
Each card in your carousel should have a clear call to purchase or action that encourages the viewer to take the next step. This could be anything from “Shop Now” to “Learn More.” Make sure your call-to-action is clear and compelling, and use language that encourages the viewer to take action.
Consider the viewer’s journey
When designing your Facebook carousel ad, it’s important to consider the viewer’s journey. What information do they need to see first, and how can you guide them towards the ultimate goal of your campaign? For example, if you’re advertising a software product, you might start with a card that highlights the key benefits of your product, followed by a card that showcases your pricing and a final card with a link and a call-to-action to sign up.
Use a consistent theme
Choose a consistent theme, such as a color scheme or a specific design element, to tie all of the cards together tell a story. This creates a cohesive and visually appealing experience for the viewer. For example, you might use a specific color scheme throughout your carousel ad, or you might use a specific design element in each card.
Test and optimize regularly
Regularly testing and optimizing your own Facebook page and carousel ad can help you improve performance and drive better results. Consider testing different visuals, messaging, and calls to action to see what resonates best with your target audience. You might also want to test different card orders to see which order drives the best results.
Designing Facebook carousel ads that convert requires careful planning and attention to detail. By keeping the user experience in mind, using high-quality visuals and tailored messaging, using clear calls-to-action, considering the viewer’s journey and landing page, using a consistent theme, and testing and optimizing regularly, you can create carousel ads that effectively engage and convert your audience.
Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.