As a paid search campaign manager, staying connected with industry professionals and staying informed on the latest trends is crucial for your success. In a fast-paced digital landscape, finding the right communities to collaborate, share insights, and learn from experts is essential. In this blog post, we will guide you through the best groups to join if you manage paid search campaigns across various platforms, including Slack, Facebook, LinkedIn, and Discord, as well as must-read articles and paid search membership programs to help you excel in managing paid search campaigns.
Connect with industry professionals and stay up-to-date on paid search trends by joining Slack, Facebook, LinkedIn and Discord groups.
Read must-read articles to learn about the latest developments in the field of PPC marketing.
Take advantage of membership programs for comprehensive resources & tools to help you excel in managing campaigns.
Slack has become a go-to hub for digital marketing professionals, including those who manage paid search campaigns. With a plethora of Slack groups dedicated to Google Ads, Facebook Ads, and other platforms, these communities offer invaluable opportunities for networking, sharing insights, and staying updated on the latest trends.
Here are two of the top Slack communities to connect with industry professionals, share insights, and keep abreast of recent trends.
Accelerate by Lunio is a highly curated Slack group for PPC professionals, offering high-level discussions on Google Ads and other platforms. With a vetted application process, this group ensures quality conversations and attracts experts in the field. Joining Accelerate by Lunio will put you in the midst of a community dedicated to discussing search campaign strategies, managing multiple campaigns, and devising optimal ad variations.
In addition to the insightful conversations, being a member of Accelerate by Lunio gives you access to:
A network of professionals who understand the ins and outs of paid search
Collective knowledge that will better equip you to tackle challenges in your campaigns
The ability to make data-driven decisions to drive success
Another popular Slack group is Online Genius, a free SEO and digital marketing community boasting over 22,000 members. Joining this vibrant community will allow you to connect with industry professionals, share paid search tactics, and enhance your understanding of improving search engine results for your campaigns. Online Genius features dedicated PPC channels where you can discuss topics such as contextual targeting in paid search campaigns, refining your multiple keywords list, and the importance of negative keywords.
To join Online Genius, simply visit the website and create a free account. Once inside, you’ll have access to resources like the Online Geniuses blog, which offers valuable tips and advice on digital marketing topics. Plus, you can check out their YouTube channel for informative video tutorials. With Online Genius, you’ll have a wealth of knowledge and a supportive community at your fingertips.
Facebook also offers a variety of groups where paid search managers can connect with experts, exchange experiences, and stay up-to-date with the latest industry developments. From discussions on campaign structure to search ad copy optimization, these groups provide a space to learn from seasoned pros and share your own insights.
Let’s explore two of the top Facebook groups for paid search campaigns: Facebook Ad Buyers and Marketing Ninjas!
Facebook Ad Buyers is a valuable community for discussing paid ads, moderated to avoid spam and featuring insights from industry professionals. By joining this group, you’ll gain access to a wealth of knowledge on improving search engine results for your paid search campaigns and learn about creating effective ad copy.
This one ad group is perfect for those wanting to engage with like-minded professionals who understand the intricacies of managing all the ad groups in various paid search platforms, including a Google Ads account. With Facebook Ad Buyers, you can stay ahead of the curve and implement best practices in your campaigns.
Founded by Kevin David, Marketing Ninjas! is a Facebook group with over 100k members, offering beginner to intermediate-level tactics and tips on paid search campaigns. This group is a treasure trove of strategies and guidance, perfect for those looking to expand their knowledge and improve their campaign performance.
Joining Marketing Ninjas! opens a door to:
Connect with other members
Explore tactics, including landing page optimization
Seek answers to your questions
Share your experiences
Learn from others
Keep up with the latest trends and promotions in the paid search world.
LinkedIn is another excellent platform for PPC marketers. Here are some benefits of using LinkedIn:
Connect with industry professionals
Access quality content
Join LinkedIn communities to expand your network and gain insights into the latest PPC management trends and best practices.
Here are two of the best LinkedIn groups for PPC marketers: Buying & Selling TRAFFIC and Linked PPC.
Buying & Selling TRAFFIC is a fast-paced LinkedIn group for PPC sales, offering numerous opportunities for networking, lead generation, and sharing insights on paid search campaigns. This group is perfect for buyers seeking traffic for CPC, banner ads, and mobile ads. With a proactive approach, you can build connections, respond to posts, and offer your insights to others in the group.
If you spot a potential client or opportunity in the Buying & Selling TRAFFIC group, act promptly and reach out. This vibrant community is filled with professionals who can help you stay ahead in the ever-evolving world of PPC sales.
Linked PPC is a helpful group for learning about PPC sales, providing useful content and resources for media buyers and eZanga account managers. This group offers insights into specific platforms, such as Facebook, Google, Twitter, and Amazon, as well as strategic and tactical methods for crafting comprehensive digital marketing strategies.
Joining Linked PPC offers the following benefits:
Access to a plethora of information and resources to aid your excellence in managing paid search campaigns
The ability to connect with other professionals in the industry
Staying informed about the latest developments in the industry
Discord offers a unique platform for paid search enthusiasts, with groups like the PPC Chat Group providing a space for professionals to engage with like-minded individuals and stay updated on industry trends. Although Discord may not be the first platform that comes to mind for paid search discussions, it offers a more casual environment for real-time conversations and collaboration.
The PPC Chat Group is a Discord community that coordinates conversations across various platforms, including Twitter, LinkedIn, Slack, and Discord, to discuss marketing and paid advertising. Founded by Matt Umbro in 2011 and currently hosted by Julie Friedman Bacchini, this group offers a platform for professionals to share insights, ask questions, and stay informed on the latest paid search trends.
Joining the PPC Chat Group provides you with a supportive community for discussing paid search strategies, best practices, and optimization tips. To become a member, simply visit the official website at https://officialppcchat.com/ and join the conversation.
To stay ahead in the ever-evolving world of paid search, it’s essential to keep up with the latest trends and best practices. One way to do this is by reading insightful articles that offer valuable information on industry developments and focusing on one landing page at a time. An excellent article to start with is “https://searchengineland.com/paid-search-trends-stay-up-to-date-432771”, which provides a comprehensive overview of current trends and strategies in paid search marketing.
Regularly reading such articles keeps you informed about the latest techniques, tools, and strategies for managing paid search campaigns, including staying updated on keywords related to your industry. Staying up-to-date on industry trends will help you adapt to changes and ensure the continued success of your campaigns.
Paid search membership programs offer comprehensive resources, tools, and networking opportunities designed to support the successful management of paid search campaigns. Joining a paid search membership program, like the one at “http://paidsearch.org/membership/“, allows you to access exclusive resources and tools, enhancing your campaign management skills.
Membership programs like these give you an edge in the competitive world of paid search, allowing you to:
Learn from industry experts and enhance your skills
Access exclusive resources
Connect with a network of professionals
Be better equipped to tackle challenges and drive success in your paid search campaigns.
In conclusion, joining the right groups and staying informed on the latest trends is vital for paid search managers who want to excel in their field. By engaging with communities on platforms like Slack, Facebook, LinkedIn, and Discord, you can connect with industry professionals, share experiences, and access valuable resources. Additionally, staying up-to-date with must-read articles and joining paid search membership programs will help you stay competitive and achieve success in managing your paid search campaigns. So, why not start exploring these groups and resources today and take your paid search management skills to the next level?
To manage a successful paid search campaign, target long-tail keywords, borrow strategies from competitors, test different visuals, tap into buyer personas, experiment with different search engines, set goals and analyze keywords, create ads based on keyword research and focus on language, use ad groups, optimize ads for mobile, be strategic with budget, and track the results.
Facebook groups can be a great way to promote your business, giving you an opportunity to interact with current and potential customers and stay up-to-date on industry trends. Popular Facebook groups related to Facebook Ads include “Facebook Ad Buyers”, “Facebook Ad Hacks”, “Facebook Ads Experts Academy” and “Local Business Facebook Ad Buyers”.
Choosing the best paid advertising company can be difficult, but the top PPC agencies of 2023 are SEO Discovery, SmartSites, SEO Brand, Lockhern Digital, Thrive, WordStream, and AdVenture Media Group.
Joining paid search groups provides a range of benefits, such as connecting with industry professionals, accessing valuable resources and staying up-to-date on trends and best practices.
Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.