Anyone who has had to design an ad for a client knows the frustration of being unable to easily convey the ad’s design and functionality in clear terms. This is especially true when it comes to Facebook ads. As one of the most popular social media websites, clients want to show up on Facebook. But the limitations of the platform often make it difficult for designers to show them a compelling mockup that both catches their attention while meeting their needs.
Luckily, there are now tools, such as the AdParlor Facebook ad mockup tool, that can be used to mock up Facebook ads for client approval. Not only do these tools make it easier to show clients a design, it also makes the process of designing the ad easier. However, we are in the process of creating our own Facebook ad mockup generator tool soon!
In this article we’ll explore the reasons why mockups are so important for a client (and ultimately for you) and find out how a mockup tool helps both parties land on something that works for everyone.
Why are Mockups So Important for Clients?
Sometimes, clients require some extra attention. This isn’t because they don’t understand ads, but many of them don’t have the comprehensive understanding of PPC that an agency or PPC professional does. When you find yourself in this situation, it’s important to recall that an underappreciated part of any profession is explaining complex concepts in simplified terms.
A mockup tool, like this one from Influencer Marketing Hub, cuts down on the amount of work that it takes for a client to get a clear picture of what they are paying to have created. Instead of having to look through dozens of spreadsheets containing data on how the ads will run and when, or having to read a text description of an ad, they can see a complete representation of the ad immediately. This makes it much easier for the client to understand exactly what the ad looks like, and helps them get the information they need to sign off on what you’ve created.
How a Mockup Tool Helps Both Agencies and Clients
When it comes to explaining a design, the best way to convey it is always through visuals. Even when a client has a full understanding of the design terms you use, there’s far too much room for interpretation unless the design is right in front of you.
A mockup tool simplifies the process of showing an ad to a client. Best of all, they save you time too. Instead of tinkering with a custom mockup made through InDesign or another design software, you can select a set of pre-made assets that already look like the ads you’d find on Facebook. Even Facebook themselves understand this. They’ve developed their own creative hub where you can preview ideas for your ads and show them to coworkers and clients.
Adding to their efficiency, a mockup tool can also show what an ad looks like in multiple formats, such as desktop and mobile. Using Facebook ad mockup tools (or any ad mockup tool for that matter) saves time for you and makes it much easier for the client to get a clear picture of what they’re purchasing.
Impress Your Clients with a Facebook Ad Mockup Today
If you’ve got a client that needs to see an ad mockup, you’ve come to the right place. At PPC Ad Editor we offer mockup tools for Google Responsive Search, Google Responsive Display and Google Expanded Text. Using these tools, you’ll be able to create ads more quickly and get client approval faster than ever.
We understand the need to create something compelling and easy to understand. That’s why we’ve designed our tools to be easy to use no matter your skill level or design capabilities. Explore some of our free PPC tools to find a solution for your PPC ad mockup needs.
