How to get your pharmaceutical campaign approved on Google Ads without a hitch

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    albert somlith

    Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.
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    In today’s fast-paced digital marketing landscape, staying ahead of the competition requires efficiency and precision. The AI-generated Google Search Ad Copy feature in PPC Ad Editor is designed to give advertisers the needed edge. By leveraging a powerful ad copy generator, businesses can create high-quality, targeted ad copy for Google Ads. This AI tool supports startups and busy marketing departments by streamlining the ad creation process, maintaining brand consistency, and producing engaging content quickly and efficiently, all while enhancing the overall effectiveness of advertising campaigns.

    What is approval process for Google paid search campaigns and what are the key steps involved for healthcare and pharmaceutical industries?

     

    When it comes to running paid search campaigns, Google has a rigorous approval process that all advertisers must go through. This is especially true for healthcare and pharmaceutical companies, who must adhere to stringent regulations around the promotion of their products. The regulatory approval process for Google ads can be broken down into several key steps:

    1. Advertiser registration: All advertisers must register with Google and provide basic information about their business. This includes contact details, website URL, and credit card information.

    2. Certification submission: Advertisers must submit certification documents to Google in order to prove that they are compliant with all relevant regulations. These documents can vary depending on the type of product being advertised.

      You can apply for healthcare advertising here – https://support.google.com/google-ads/troubleshooter/6099627?visit_id=638046748448739840-3171027878&rd=1#ts=6099449

      You will see different requirements depending on if you are an agency applying on behalf of the pharmaceutical manufacturer.

    3. Policy review: Once the certification documents have been submitted, Google will review the ad campaign to ensure that it complies with all relevant policies. If there are any issues, the advertiser will be notified and will need to make changes before the campaign can be approved. This process could take anywhere from 4-6 business days. If you don’t hear back, feel free to contact Google support.

    4. Campaign launch: Once the campaign has been approved, it will be launched and will start appearing on Google search results pages.

    5. The approval process for Google ads can seem daunting, but it is essential for ensuring that all campaigns are compliant with relevant laws and regulations. By following these steps, healthcare and pharmaceutical companies can ensure that their paid search campaigns meet all applicable standards.

    How can you ensure that your Google paid search campaign is compliant with local healthcare and pharmaceutical regulations in each market where you plan to operate it?

    Pharmaceutical and healthcare companies face unique challenges when it comes to paid search advertising. In addition to the high cost of ad spend, there are strict regulations in place that must be followed in order to ensure compliance.

    Local regulations can vary significantly from market to market, making it essential to have a thorough understanding of the rules in each different country.

    Failure to comply with local regulations can result in heavy fines, and even the suspension of your campaign. There are a few key steps that you can take to ensure compliance with local healthcare and pharmaceutical regulations:

    1.Research the local regulations in each market before launching your campaign. Make sure you have a clear understanding of the rules that apply to your specific industry, and ensure that your campaign complies with all relevant regulations.

    2. Work with a reputable paid search agency that has experience running compliant campaigns in your industry. They will be able to advise you on the best way to structure your campaign to meet all regulatory requirements.

    3. Keep track of changes to local regulations, and adapt your campaign accordingly. Regulations can change quickly, so it’s important to stay up-to-date and make sure your campaign always meets the latest standards.

    By following these steps, you can help ensure that your pharmaceutical or healthcare paid search campaign is compliant with local regulations in each market where you operate.

    Which factors should you take into account when setting up your budget and bidding strategy for a Google paid search campaign that is subject to approval? 

     

    Rare diseases are harder to target due to lower search volume. There could be other direct competitors bidding on similar terms with higher CPCs.

    When setting up a pharmaceutical paid search campaign that is subject to regulatory approval, there are a few key factors to take into account.

    First, due to the lower search volume for rare diseases, it is important to set a realistic budget that will allow you to reach your target audience.

    Second, there may be other direct competitors bidding on similar terms with higher CPCs, so it is important to monitor the auction and adjust your bid accordingly. Finally, regulatory approval can be a lengthy process, so it is important to factor in the time required for approval when setting up your campaign.

    By taking these factors into account, you can ensure that your campaign is successful and compliant with regulations.

    What are some of the most common mistakes made during the regulatory approval process for Google paid search campaigns in the pharmaceutical industry, and how can you avoid them?

    For example, you can’t have the drug indication alongside the Drug name on the same ad.

    Also, for black box drugs, you need to have the safety information in the description. Another mistake is not having too much ad copy that is a claim.

    The ads need to be fair and balance according to the latest FDA regulations for paid advertisements.

    One of the most common mistakes made in paid search campaigns for pharmaceuticals is not following the rules set by the FDA.

    For example, you can’t have the drug indication alongside the Drug name on the same ad.

    Also, for black box drugs, you need to have the safety information in the description. Another mistake is not having too much ad copy that is a claim.

    The ads need to be fair and balanced according to the latest FDA regulations for paid advertisements. Please note that Google will not enforce these rules. It is up to you to make sure you are compliant and avoid any fines from the FDA.

    Are there any other things to consider when submitting a Google paid search campaign for regulatory approval, such as localization or cultural sensitivities in certain markets?

     

    When submitting a Google paid search campaign for regulatory approval, marketers must consider a number of factors beyond simply compliance with the relevant laws and regulations. For example, localization is often an important consideration, as ads may need to be adapted to specific markets in order to be effective. Additionally, cultural sensitivities can play a role in certain markets, and it is important to be aware of these before launching an ad campaign. By taking all of these factors into account, marketers can create campaigns that are more likely to gain regulators’ approval.

    The regulatory approval process for Google paid search campaigns can be a lengthy and complicated one, but it is important to ensure that your campaign is compliant with local regulations in each market where you plan to operate it. There are a number of factors to take into account when setting up your budget and bidding strategy for a Google paid search campaign that is subject to regulatory approval, and the most common mistakes made during the process can be easily avoided if you are prepared. When submitting a Google paid search campaign for regulatory approval, keep in mind any localization or cultural sensitivities that may need to be considered in certain markets. PPC Ad Editor can help streamline the process of setting up your paid search campaigns for regulatory approval – contact us today for a demo.

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