See your Google ad
before it goes live.
Type your headlines and descriptions and see the ad the way Google shows it, on desktop and mobile, before it runs. Then send your client one link: they open it without an account and comment on any headline or description.
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Realistic previews for every channel you run
1. Build the ad
Type your headlines and descriptions, draft them with AI from your homepage, or import a live ad from Google Ads.
2. See it the way Google shows it
Display URL, sitelinks and callouts in the results layout, on desktop and mobile. Counters turn red past 30 characters for a headline and 90 for a description.
3. Send the client one link
They open it without an account, comment on the exact headline and can suggest new wording. On Studio they can approve it there too.
The ad builds as you type
Every headline and description appears in the Google search layout as you type. Shuffle through combinations and show one, three or five ads, so the client sees the range Google can serve. No Photoshop, no spreadsheets.
Export a file for Google Ads Editor
The copy the client saw is the copy you export. Download a CSV for Google Ads Editor and import it, so nobody retypes the ad from a spreadsheet.
Six stages from kickoff to a launched, client-approved campaign
This is the workflow the whole product is built around. Teams that run all six stages get sign-off in days instead of weeks — with a client who watched it happen.
Brand setup
Add your client’s business name, logo and real URL. Every preview downstream looks like their actual ad — not a demo.
Logo · Display URL · Brand colors
Build the real campaign
Real structure: campaign → ad group → ads. Import a CSV, paste keywords or sync from Google Ads — or draft from scratch with AI.
CSV import · Keyword paste · Google Ads sync · AI drafts
Make it client-ready
Add images, sitelinks, callouts and keywords per format. Optional polish — never a gate between you and sending.
Extensions · Images · Keywords
Send to client
One share link with commenting on by default. No client logins. You’re notified the moment they open it.
Share link · Comment access · Notify on view
Client feedback
Comments land on the exact headline the client clicked, and the client can type the fix as a proposed revision. No email threads to chase.
Inline comments · Proposed revisions
Approve & launch
The client approves on the ad, and their name and the time are recorded. Then export a file for Google Ads Editor and import it.
Approval record · Export for Google Ads Editor
Watch a Google ad preview go to a client
A 49-second walkthrough: the headline and description go into a Google search ad preview, and the client opens the link without an account to comment on a line and suggest new wording.
How to preview a Google ad before launch
- Create a Google search ad preview. Pick Responsive Search Ad, then type your headlines and descriptions, let AI draft them from your homepage, or import a live ad from Google Ads.
- Check it the way Google shows it. Switch between desktop and mobile. A counter turns red when a headline passes 30 characters or a description passes 90. Shuffle through combinations and show one, three or five ads.
- Send your client one link. They open it without an account, comment on the exact headline and can suggest new wording. On Studio they can approve the ad in the same link.
- Export it. Download a CSV for Google Ads Editor and import it, so the copy the client saw is the copy that goes live.
Nothing here goes into your Google Ads account until you import the file, so you can show a new ad before it exists. Writing a responsive search ad from scratch? The responsive search ads generator covers headline and description combinations, and the Google Ads character limit guide lists every field’s limit.
Looking for Google’s Ad preview and diagnosis tool?
Google has its own tool with a similar name. The Ad preview and diagnosis tool is inside your Google Ads account, under the Tools menu, in Troubleshooting. It looks at live search results for ads that are already in your account.
- It checks whether your ad is showing for a search term. If it isn’t, the tool gives you diagnostics on why.
- It shows a preview of how your ad appears on a Google search results page.
- It checks which ad assets show with your ad for a specific keyword.
- Share this search gives you a URL to send to colleagues or clients, so they see the results for that search too.
Searching Google for your own ad looks quicker, but Google recommends the tool instead. You get similar results without adding ad impressions or changing your performance statistics.
How to use Google’s Ad preview and diagnosis tool
- Sign in to Google Ads and open Tools, then Troubleshooting, then Ad preview and diagnosis.
- Type a search term. The tool suggests terms as you type, taken from keywords with impressions in your account.
- Check whether your ad is showing. If it isn’t, read the diagnostics.
- Use Share this search to send the result to someone else.
Google notes that the tool may not reflect all campaign activity, and that results change over time. For example, your ad can stop appearing in the preview once the campaign reaches its average daily budget. Keywords with little search history may not show a preview at all.
Google’s tool only shows ads that are already in your account. For a new ad you’re still pitching, use the steps above.
Google ad preview: frequently asked questions
How do I see the preview of Google Ads?
For an ad that's already in your account, use Google's Ad preview and diagnosis tool: in Google Ads, open Tools, then Troubleshooting, then Ad preview and diagnosis, and type a search term. For a new ad that isn't running yet, build it in PPC Ad Editor. You type the headlines and descriptions and see the ad the way Google shows it on a results page, on desktop and mobile.
Where is the ad preview tool in Google Ads?
In your Google Ads account, under the Tools menu, in Troubleshooting. Google calls it the Ad preview and diagnosis tool.
Is there an anonymous ad preview tool available for Google Ads?
Google's help article for the tool doesn't describe a separate anonymous version. The Ad preview and diagnosis tool is how Google suggests you check your ad without searching for it yourself: you get similar results without adding ad impressions or changing your performance statistics. It's inside your Google Ads account. To show a client a new ad before it's in your account, send a PPC Ad Editor preview link. They open it with no login.
What do responsive search ads look like?
On a results page, a responsive search ad shows your display URL, up to three headlines in the headline position and at least one description, plus assets like sitelinks and callouts when Google shows them. You write 3 to 15 headlines of up to 30 characters and 2 to 4 descriptions of up to 90, and Google picks the combination for each search, in any order. In PPC Ad Editor, Shuffle shows one, three or five ads so the client sees the range.
More ad formats to mock up
Preview your Google ad now.
Build the ad, send your client one link to comment on, then export a CSV for Google Ads Editor.
Unlimited sample exploration · Free includes every format · Studio from $149/mo