The Ultimate Guide to Understanding Your Google Ads Campaign Status
  • May 24, 2023
  • PPC

The Ultimate Guide to Understanding Your Google Ads Campaign Status

Are you tired of not knowing why your Google ads aren’t performing as expected? Wondering how to optimize your campaigns for better results? Look no further! In this ultimate guide, we’ll reveal the secrets behind understanding your Google Ads campaign status, optimizing bid strategies, and unlocking the full potential of your advertising efforts. Keep reading to embark on a journey toward a more successful Google Ads campaign.

Short Summary

  • Navigate your Google account ads campaign status to monitor performance and take action for optimization.

  • Understand common statuses, troubleshoot approved ads with no impressions, review bids & budgets, and analyze keywords & targeting.

  • Leverage AI/ML signals to optimize campaigns. Track clicks/conversions, follow guidelines for quick approval of ads, adjust, and optimize over time.

Navigating Your Google Ads Campaign Status

Understanding your Google search. Ads campaign status is crucial to ensure you’re getting the most out of your advertising efforts. The status of your campaign indicates whether it’s functioning as expected or if there’s an issue that needs to be resolved.

By knowing how to navigate your Google Ads account, you can pinpoint problems and take appropriate action to improve your ad performance.

Finding Your Campaign Status

To find your campaign status, simply login to your Google Ads account and look for the “Status” column, which provides information regarding the current state of each campaign. If you notice any issues with your campaign status, it’s essential to investigate the reasons why. For instance, ads may not be showing in the Ad Preview tool, keywords might have a low search volume, or your bid strategy might be misconfigured.

By identifying and addressing these issues, you can optimize your campaigns for success.

Common Campaign Statuses Explained

The campaign statuses you might encounter within Google Ads include: eligible, limited, disapproved, and review status.

Eligible status is an initial stage where your ads are active but await a full review for approval. During this period, your ads might run on some Google surfaces, but not all. While awaiting full approval, it’s crucial to ensure your ads comply with Google’s advertising policies to prevent potential disapproval.

Limited status occurs when your ads have received approval but are subject to certain restrictions based on Google’s advertising policies. This means they can only show under specific conditions or in certain regions. These limitations usually relate to the nature of the content, product, or service you’re advertising. To maintain this status, your ads must continue to adhere to the prescribed limitations; violations can lead to disapproval.

Disapproved status indicates that your advertisement has undergone review but was not accepted. This typically happens when an ad violates Google’s advertising policies. In such cases, Google provides a reason for the disapproval, allowing you to make necessary changes and resubmit the ad for review.

Lastly, review status denotes that your ads are currently in Google’s review process. This process, which usually takes around 24 hours, involves evaluating whether your ads comply with all Google Ads policies. While in review status, ads do not run until they have been fully approved.

Understanding these statuses is essential, as they directly influence your ad performance and the overall success of your campaign. Knowing what each status signifies can help you make informed decisions and proactively address any issues that could hinder your advertising efforts.

Troubleshooting Approved Ads with No Impressions

Encountering approved ads with no impressions can be frustrating, but rest assured, it’s a common problem many advertisers face. This situation often arises due to issues connected with bidding strategies. A low bid might prevent your ad from competing effectively in the ad auction, thereby resulting in no impressions.

Adjusting your bid strategy and ensuring your budget is sufficient can significantly improve your ad visibility. Ensure that your bid aligns with the competition for your targeted keywords. Too low a bid can result in your ad being outbid by competitors, causing it to lose visibility.

Additionally, your keywords and targeting settings play a vital role in your ads’ performance. If your chosen keywords are not commonly used in user queries or are highly competitive, this could contribute to your ads not being displayed. Similarly, if your targeting settings are too narrow, your ads might not reach a large enough audience to generate impressions.

Therefore, consider evaluating and revising your keywords and targeting strategy. Opt for keywords that align with the search behavior of your target audience and adjust your targeting settings to ensure your ads reach a broader, yet still relevant, audience. By tackling these areas, you’ll be well on your way to resolving the issue and improving your ads’ performance.

Reviewing Bids and Budgets

If you’re faced with low impressions, the first crucial step is to reassess your bids and budgets. Make sure that your campaign objectives are in line with your past performance data, industry benchmarks, and the desired outcomes of your advertising campaign.

For a comprehensive review, dig into the metrics of your previous campaigns. Key performance indicators such as cost per click (CPC), click-through rate (CTR), and conversion rate will provide valuable insights into your campaign effectiveness and areas for improvement.

Setting an appropriate budget for your campaign is paramount. Your budget should be proportionate to your marketing goals and the competitive landscape of your industry. If your budget is set too low, your ads might not get the exposure they need, leading to fewer impressions.

Remember that managing your budget is not a one-time activity but an ongoing process. Continual budget optimization is key to avoid underperforming campaigns due to insufficient funding. This might involve redistributing funds towards better-performing ads or increasing the overall budget when scaling your campaigns.

In addition, it’s worth exploring Google’s automated bidding strategies, which leverage machine learning to optimize bids for each auction. This can be a game-changer, especially if you’re struggling with deciding how much to bid for your keywords.

By ensuring your bids and budgets align with your campaign goals and market dynamics, you can effectively counter low impression counts and boost your ad performance.

Analyzing Keywords and Targeting

Another critical aspect of troubleshooting is analyzing your keywords and targeting. Ensure that your ads are constructed with closely related keywords to maintain relevance.

If you find that your campaigns are not showing due to low keyword search volume, consider using tools like Google’s Keyword Planner to identify similar keywords with higher search volume. By optimizing your keywords and targeting, you can significantly improve your ad performance and increase impressions.

Bid Strategy Learning and Optimization

Optimizing your bid strategy is crucial to achieving your desired goals over time. By understanding the different types of bid strategy learning and monitoring their status, you can make informed decisions that lead to better campaign performance.

Let’s delve deeper into the various aspects of bid strategy learning and optimization, which can help you unlock the full potential of your Google Ads campaigns.

Types of Bid Strategy Learning

Google Ads offers four distinct bid strategy learning types: Manual CPC (Cost Per Click), Target CPA (Cost Per Acquisition), Maximize Conversions, and Enhanced CPC (ECPC). Each of these learning types corresponds to a unique stage in the bid strategy process, and understanding them is crucial for effective campaign management.

  1. Manual CPC: This strategy allows you to set your own maximum cost-per-click for your ads. While it provides you with complete control, it also requires a deep understanding of the value of your keywords and how they perform, which can be labor-intensive.

  2. Target CPA: This bidding strategy sets bids to help get as many conversions as possible at your target cost-per-acquisition. It’s an excellent strategy if you want to maintain a specific cost per conversion, and it utilizes Google’s machine learning to optimize bids in each auction.

  3. Maximize Conversions: Here, Google automatically sets bids to help you get the most conversions within your budget. It’s ideal if your primary objective is to increase conversions without a target CPA.

  4. Enhanced CPC: This hybrid strategy uses both manual bidding and automated adjustments. You set your own bid amounts, but Google automatically adjusts your bids in real time to maximize conversions.

Each of these learning phases corresponds to different campaign stages. A new strategy phase signifies the adoption of a new bid strategy; setting change reflects adjustments made to your existing strategy; conversion action setting change denotes changes in your targeted conversions, and composition change refers to modifications in your ad campaign setup.

Grasping these bid strategy learning types is critical for making informed decisions about your bidding strategy. With this knowledge, you can manipulate these settings to maximize your ad performance and achieve your campaign objectives.

Monitoring Bid Strategy Learning Status

It’s essential to monitor your bid strategy learning status to ensure your campaigns are running as intended. Regularly check the status of your bid strategy and make adjustments as needed.

Be mindful of the “Learning” status, which may be displayed following changes to your bid strategy, as this indicates that Google is leveraging past data to optimize your bids. By keeping a close eye on your bid strategy learning status, you can optimize your campaigns for success.

Optimizing Bid Strategies for Success

To optimize your bid strategies for success, choose a strategy that aligns with your primary business objective, conversion window, and past campaign performance. Automated bidding strategies like target CPA, maximize conversions, and enhanced CPC leverage machine learning to optimize bids, resulting in more efficient and effective advertising.

By selecting the right bid strategy and monitoring its performance, you can maximize the success of your Google Ads campaigns.

Avoiding Misconfigured Campaign Statuses

Misconfigured campaign statuses can hinder your Google Ads campaigns’ performance and result from bid strategy discrepancies, conversion tracking issues, or budget limitations.

By ensuring that your bid strategies, conversion tracking, and budget limitations are properly set up, you can prevent misconfigured campaign statuses and optimize your campaigns for success.

Choosing the Right Bidding Strategy

Selecting the right bidding strategy for your campaign goals is essential for success. Consider your primary business objective, conversion window, and past performance when choosing a strategy.

Automated bidding strategies, such as target CPA, maximize conversions, and enhanced CPC, offer the benefit of machine learning to optimize bids and achieve better results. By choosing the appropriate bidding strategy, you can ensure your campaigns perform at their best.

Gathering Conversion Data

Gathering and analyzing conversion data is crucial for making informed decisions about your Google Ads campaigns. Establish clear objectives, gain insight into your target audience, and identify the desired outcome for your campaigns.

Researching the target market, understanding the customer journey, and utilizing data-driven insights are essential for identifying the appropriate audience. By gathering and analyzing conversion data, you can optimize your campaigns and improve your return on investment.

Timeline for Google Ads Effectiveness

A successful Google search. Ads campaigns typically require a minimum of 3 months to mature, with 4-12 months needed to reach its full potential. However, results can often be observed within the first week.

Understanding the timeline for Google Ads effectiveness is crucial for setting realistic expectations and optimizing your campaigns for success.

The First 7 Days: What to Expect

During the first seven days of your Google Ads campaign, you can expect Google to complete its initial learning phase. It’s vital to monitor impressions, clicks, click-through ratios, and conversion rates during this period to gauge your campaign’s performance.

The initial learning phase is critical to the success of a campaign. If it is unsuccessful, a campaign rebuild may be required. But if it’s successful, optimization is the key to ensuring your campaign is profitable for your business.

Adjusting and Optimizing Over Time

As your Google Ads campaign progresses, it’s essential to adjust and optimize over time. Focus on metrics and KPIs that support your main business objectives, and improve click-through rates by targeting appropriate keywords, incorporating negative keywords, refining audience targeting, and crafting emotionally charged ads.

By continuously monitoring and adjusting your campaigns, you can maximize their effectiveness and achieve better results.

Quick Approval Tips for Google Ads

Getting your ads approved quickly is crucial for launching a successful Google Ads campaign. To ensure a smooth approval process, it’s essential to avoid prohibited content and practices and comply with restricted items guidelines.

By adhering to these rules, you can ensure your ads meet Google’s requirements and get approved quickly.

Avoiding Prohibited Content and Practices

To avoid prohibited content and practices, it’s essential to familiarize yourself with Google Ads policies and guidelines. Google prohibits the advertisement of certain content, such as alcohol, legal services, healthcare services, and political content.

Ensure that your ads comply with these policies and avoid engaging in dishonest behavior, data selling, or other prohibited practices that may lead to ad disapproval.

Complying with Restricted Items Guidelines

Complying with restricted items guidelines is crucial for getting your ads approved. Refrain from selling or promoting counterfeit goods, and ensure that all images and videos adhere to Google’s specified technical requirements.

By complying with these guidelines, you can avoid potential issues with your ads and ensure a smooth approval process.

Monitoring and Enhancing Approved Ads

Once your ads are approved, it’s essential to monitor their performance and make enhancements to improve their effectiveness. By analyzing clicks, conversions, and other metrics, you can optimize your campaigns and achieve better results.

In this section, we’ll discuss how tools like PPC Signal can help you manage your campaigns and improve your return on investment.

Using PPC Signal for Campaign Management

PPC Signal is a powerful tool that uses Artificial Intelligence and Machine Learning to effectively manage your campaign data. By utilizing PPC Signal, you can identify anomalies in your click data and receive automated signals to take action, thus improving your campaigns’ performance.

With the help of PPC Signal, you can make data-driven decisions and ensure the success of your Google Ads campaigns.

Analyzing Clicks and Conversions

To improve your campaign’s return on investment, it’s crucial to analyze clicks and conversions. Implement conversion tracking, define conversion goals, and monitor website conversions to gain insights into your campaign’s performance. By analysing this data and making informed decisions, you can optimize your campaigns and achieve better results.

Remember, the key to success in Google Ads lies in continuous monitoring and optimization.


In conclusion, understanding your Google Ads campaign status, optimizing bid strategies, and monitoring approved ads are critical factors for a successful advertising campaign. By following the tips and strategies outlined in this guide, you’ll be well-equipped to navigate the world of Google Ads and unlock the full potential of your campaigns. Remember, the key to success lies not only in the initial setup but also in continuous monitoring, learning, and optimization. So, take charge of your Google Ads campaigns today and watch your business grow!

Frequently Asked Questions

What is campaign status in Google Ads?

The campaign status in Google Ads displays whether or not a particular ad campaign can be running. This status applies to all ads within the same campaign and can be easily viewed by going to the โ€˜Status’ column on the Campaigns page.

It is important to keep an eye on the campaign’s status in order to ensure maximum efficiency of your advertising efforts.

How do I check my Google ad status?

To check the status of your Google ad, sign into your AdWords account and navigate to the Ads tab. Look for a green circle next to the ad, which indicates that the ad is โ€œEnabledโ€.

Alternatively, you can check the tracking status on the Conversions page in your Google Ads account or review the โ€œStatusโ€ column in the Ads or Assets pages.

How do I change my campaign status on Google Ads?

To change the campaign status on Google Ads, go to your account’s Campaigns tab. Then click the drop-down menu and select Settings.

Edit the settings according to your needs and click Apply to save the changes.

Why is my Google Ads campaign still pending?

It looks like your Google Ads campaign is still pending because you have chosen a start date for it in the future. Once this start date arrives, the campaign will begin to run and your ads will be displayed from 12:00 am.

Until then, the campaign status will remain pending.

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.