If you’ve ever wondered what 2253 approval is and why it matters, then this blog post will shed some light on the topic.
Google Ads are a great way to promote your business, but before you can start using them, Google requires that you get an account with their AdWords program.
Once inside the system, there are a few things to know about how it works and, more importantly, how to make sure your content stays compliant with all the rules.
For your company to comply with these requirements and stay in good standing within the advertising world, in this article we will show you what you need to know about 2253 approval related to Google Ads.
What Is OPDP?
The Office of Prescription Drug Promotion (OPDP) is the branch of the FDA that regulates what information can be posted on websites, in advertising, and elsewhere regarding pharmaceutical drugs.
This office is responsible for approving all content on any online resource used to promote prescription drugs (or devices).
To be compliant with the rules, you must apply for a 2253 code from OPDP. Furthermore, you must also ensure that any content posted on your website complies with being published.
How Do I Obtain and Use a Code?
A 2253 approval form must be submitted to the FDA via their website, and you must include a description of the product that is being advertised and other content about the marketing campaign.
The FDA will review your submission and provide feedback regarding any concerns or objections they may have.
This code will be linked to Google’s account on file for your company, and all campaigns must comply with it.
Once the form is approved, you will receive an official 2253 code that can be used in all your paid search campaigns.
If you fail to get a code or don’t comply with one issued for your company, Google may decline any further requests for advertising from your company. Be careful!
How Do I Know What I Can and Cannot Say?
The FDA does oversee the OPDP but doesn’t have the final say on what is allowed or not in all cases.
You have to comply with their guidelines, but you also need to remember that Google must be approved each campaign.
Furthermore, all content must be created with transparency in mind. You cannot engage in any deceptive practices or make claims that are not supported by scientific evidence.
If you aren’t sure about a particular claim or statement, don’t risk it! Instead, seek approval from the FDA and Google Ads before going live with any new campaign.
How to Get your Google Ads 2253 Approval
For those looking for a fast and efficient way to get your 2253 approval form submitted to the FDA, there is an easy and convenient way to do it.
The process can be completed in just a matter of minutes through a simple online application that you submit directly to the FDA.
Once you have submitted your information online, they will review it right away and inform you whether any changes need to be made.
Some tips that will help you to speed up the process include:
Follow the Guidelines
The FDA tries to keep things as simple as possible, but they don’t always make it easy. Therefore, when filling out the form, you will want to use short and clear sentences that follow their guidelines for content submission.
Don’t Promote Clinically Unproven Therapies.
You have to make it clear that the statements you include in your content and advertisement are supported by evidence. If they aren’t, then you will likely be rejected. Be sure to read up on their rules for advertisements if you want to avoid these problems.
Don’t scam people.
You must be honest and transparent in your content. Any claims you make should have support from scientific evidence, and none of it should be the least bit deceptive.
Back-Up Your Claims with Reference Links or Quotes.
The FDA requires that all content posted for online promotion include additional quotes or references to published supporting evidence.
It’s not enough to say that a product is safe or effective because it helps with depression.
You must provide citations that support these claims, and they can be provided in the form of links where necessary.
Give value to your consumers.
The FDA does not want companies to mislead their customers, but they also want to ensure that everyone is providing them with useful information.
If you can provide good content for people to read, it may go a long way towards helping your approval process.
Target The Right Keywords and Stay Relevant.
When writing your content, you need to make sure that it is as relevant and targeted to the consumer audience as possible.
You don’t want to waste your time complying with every last rule when many other companies are doing the same thing. However, you also don’t want to cut corners.
Your status as a compliant and honest advertiser is on the line, so you must be extra careful.
Match up the advertisements to your content.
When you create your ad copy, make sure that it matches up with what you have submitted. This also helps to ensure that consumers are not misled by any claims or statements you might have made
Is there Anything I Need to Do with my Google Ads Account?
While you are waiting to hear back from the FDA, or if they have sent you an approval form that you need to submit to Google Ads, you will want to keep your account in good standing.
Ensuring that all your external advertising and marketing complies with US law will help ensure that things go smoothly when submitting your new campaign to Google.
While there is no guarantee that your approval will be fast, it can help make the process go more quickly if you are proactive and try to stay on top of things as much as possible.
Frequently Asked Questions and Suggestions
How do you get a trademark approved on Google Ads?
This is a great question and one that many people are wondering about. If you are trying to drive leads or sales for your company via paid search, you will probably want trademark protection for your brand name.
If you go ahead and do this without permission from the FDA, Google could reject the ads you have created. This could be a huge setback, but it can be easily avoided by getting your trademark approved first.
How much does it cost to get a 2253 code for Google Ads?
You do not have to pay anything to the FDA for them to approve a 2253 code on your behalf. This can be done by submitting certain supporting documentation that takes some time and effort to create.
However, you will want to make sure that your content is as good as possible to avoid rejection.
Does Google Approve Ads on the Weekend?
One of the most common questions we get about Google Ads is whether they approve ads on the weekend. The truth is that it does not matter what day of the week it is because their approval process never stops.
What you can do, though, is to submit your ads on a Friday and then resubmit them again on Monday if nothing has happened by then. This will help get things done faster because they have more resources available.
Also, if you are submitting your ads without the help of an agency, then you will want to get as much done as possible during the week when there is less competition for keywords and ad space. This way, you can ensure that everything lines up correctly before releasing it into the wild!
Why are Google ads rejected?
You might be surprised to learn that Google will only reject specific ads if the FDA has already reviewed them. However, if you take time and care in putting them together, you should not have to worry about whether they will get rejected at all.
What is important is making sure that your ad campaign fits into certain criteria so that it does not get randomly rejected. For example, you might immediately tell if Google will block an ad because of their content policy which has a strict policy against promoting illegal business practices. But, at the same time, other things like the promotion of violence can also result in rejection.
Last Thoughts
If you’re looking to promote your product or service, you must do so responsibly.
The Office of Prescription Drug Promotion is a federal agency designed to protect consumers from misleading and deceptive promotion by pharmaceutical companies.
To ensure compliance with the law, OPDP requires drug manufacturers and their representatives to distribute promotional materials about prescription drugs in any medium to submit them for review before they can be distributed.
We hope you found this information helpful. Feel free to contact us if you have any additional questions or comments.
