What is a Video View?
It depends.
When you’re running a video ad campaign, it’s important to understand what counts as a view. What one platform considers a view may be different from another platform. In this article, we’ll compare the definition of a view on Facebook, YouTube, and Twitter. We’ll also discuss how those views are measured and what that means for your advertising campaigns.
What counts as a view on Facebook?
A “video view” is a three-second or longer glimpse of any video, including those that come to life as people scroll through News Feed. We’ve also renamed the “video plays” measure “clicks to play video.” These are recorded after a person clicks on a video and it begins to play.
This means that if someone scrolls past your video in their feed and doesn’t stop to watch it, it won’t count as a view.
There are also new metrics available that will show you how many times your video has been seen at various points throughout the video. – 25%, 50%, 75%, 95% and 100%. This data may help you decide where important messages should be placed, as well as the effectiveness of your film.
How are Facebook video views measured?
Facebook uses an algorithm to track views. This algorithm is designed to exclude any views that come from bots or automated systems.
Does rewatching a Facebook video count as a view?
Yes. If someone watches your video more than once, it will count as multiple views.
How can I get more views on my Facebook video?
There are a few things you can do to get more views on your Facebook video:
- Use an eye-catching thumbnail image
- Write an engaging headline
- Create a custom call-to-action (CTA)
- Boost the post that includes the video so it becomes a paid ad
How long can a Facebook video be?
The maximum length for a Facebook video is 120 minutes.
What is the recommended length for a Facebook video ad?
The recommended length for a Facebook video ad is 15 seconds.
What is a YouTube Video View?
YouTube considers a view to being “a view that is at least 30 seconds long or the complete length of the video, whichever is shorter.”
This means that if someone watches your video for less than 30 seconds, it will still count as a view.
It is also worth noting that if your video is used as a video ad, it will be considered as views. Because they indicate that a person engaged with the video, these sponsored advertising views are recorded as views.
More specifically for Skippable in-stream ads, it will count as a view if:
- A viewer watches a complete ad that is 11-30 seconds long.
- At least 30 seconds of an ad that is more than 30 seconds long are observed by someone.
- Someone engages with the ad
Why are my YouTubeviews not counting?
Metrics for some videos and channels might appear to be frozen or not display the metrics that you desire. Metrics are algorithmically verified to maintain a level playing field for content producers, advertisers, and viewers. YouTube may temporarily slow down, freeze, or alter your metric count in order to ensure that metrics are correct.
How can I get more views on my YouTube video?
There are a number of things you can do to get more views on your YouTube video:
- Make sure that your video is high quality and engaging
- Create a custom thumbnail for your video
- Write an attention-grabbing headline and description
- Optimize your tags
- Share your video across social media platforms and other channels
- Use calls-to-action (CTAs) in your videos to encourage viewers to take action
- Run a YouTube ad campaign
What is the YouTube video length limit?
YouTube videos can be up to 15 minutes long. If you try to upload a video that is longer than 15 minutes, the upload will fail. Verified accounts are able to post videos of more than 15 minutes in length.
What counts as a view on Twitter?
When someone views your video in 50% view or longer, or when they expand/unmute it, that’s a video view.
How do I get more views on my Twitter videos?
There are a number of things you can do to get more views on your Twitter videos:
- Use an attention-grabbing headline
- Create a custom thumbnail image
- Write an engaging description
- Use calls-to-action (CTAs) in your videos to encourage viewers to take action
- Share your video across social media platforms and other channels
- Run a Twitter ad campaign targeting people who are interested in the type of content that you have to offer.
What are other metrics can I view about my Twitter Video?
In addition to views, you can also view the following metrics:
- Total Views
- Organic Views
- Paid Views
- Completion Rate
- Average Watch Time
- Country
- Platform (iOS, Android, Web, etc.)
In conclusion, each social media platform has a different way of calculating views for video ads. It is important to take note of these differences in order to create an effective video ad strategy that will reach your target audience across all platforms.
