No one wants to tell a client that they have overspent their PPC budget. No one wants to babysit the PPC campaigns target budget vs. actual spend all day every day either. What everyone wants is to manage the PPC budget automatically and effectively. Lucky for all of us, tools exist to manage PPC budgets automatically, and we have identified five that we think can work for you.
If you are a PPC manager or consultant, it’s your job to communicate and present campaigns to clients. There are many tools out there for this purpose, but if you’re looking for the best screenshot tools that help you build high-quality presentations quickly, you need to be careful because, with this error, every client wants quality.
One of the best ways to improve your PPC campaign performance is by tracking calls. Call tracking platforms are used to measure and analyze call conversions, increasing overall traffic and revenue.
Advertisers debating whether to try paid search are hesitant because of click fraud. This uncertainty is a valid concern because it’s a widely known phenomenon in pay-per-click (PPC) due to its ability to render fruitless PPC campaigns business money.
You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
Your Google Adword quality score can be described as Google’s rating of your PPC ads. The quality score focuses on your ads’ quality and relevance with emphasis on your keywords and ad relevance. Since your quality score vastly influences the cost and effectiveness of paid search campaigns, you would need to properly scrutinize these features.
Google has recently introduced a new function, Optimization Score. This score is determined by how well your website ranks for certain keywords and phrases on Google’s search engine results page (SERP). The higher the ranking of these terms, the better you will do when people are searching them online.
Image on Pixabay Nice words feel good to hear. However, as great as it can be, we usually keep them to ourselves. That said, we thought we should share the details of a recent review we received from Richard K., Digital Marketing Manager at Snapshot Interactive, a digital agency that has been using[…]
Working with a white label PPC agency is a great way to kick-start or improve your own agency’s search marketing offerings. But not all white label PPC solutions provide the same level of quality. Like any service you plan to offer to your clients, you need to take time to ensure that the white label solution you choose provides excellent support to you and your customers.
Reporting PPC campaigns may seem like a time-consuming and challenging process. Fortunately, there are PPC reporting tools that can simplify the process for you. These PPC reporting tools allow you to see what your PPC campaign is doing in real-time and make it possible for you to tweak your PPC bids as needed.
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