As PPC professionals, we know how unpredictable consumer behavior can be during key moments like Black Friday, flash sales, or holiday seasons. Google Ads offers a handy tool—seasonality adjustments—that can give you more control over short-term spikes or dips in conversion rates, helping you keep campaigns competitive when things are moving fast.When Should You Use Seasonality Adjustments?Seasonality adjustments are perfect for short-term events—we’re talking 1 to 7 days—where you expect noticeable changes in conversion rates. Think of events like weekend sales, a product launch, or Black Friday deals. These adjustments help Smart Bidding respond quickly to sudden shifts in consumer behavior without missing a beat.

In the fast-moving healthcare industry, balancing engaging marketing campaigns with HIPAA compliance can feel like a tightrope walk. Picture this: your emails are personalized, your digital marketing strategy is strong, and you’ve automated patient reminders to keep everyone in the loop. But then, a small mistake involving Protected Health Information (PHI) halts everything, exposing your healthcare brand to fines and, worse, a breach of trust.As healthcare marketers, we constantly walk the line between creativity and compliance. Being a covered entity under HIPAA, understanding the roles of business associates and how they handle PHI is crucial to meeting our legal responsibilities.

In the competitive world of PPC, staying up to date with the latest tools and integrations is key to maximizing campaign efficiency. The recent integration of Search Ads 360, a platform designed to manage and optimize ad campaigns across multiple search engines, with Microsoft Advertising’s auction-time bidding, which automatically adjusts bids in real time during each ad auction, brings new possibilities for optimizing bids and driving better results. This blog will outline the core benefits and practical steps to implement this integration, highlighting how it can improve your PPC campaign performance.Now, let’s explore how this new integration works and why it matters for your strategy.

In the competitive world of telehealth, your goal isn’t just to run PPC campaigns for clicks—it’s about helping patients connect with the essential care they need. But how do you make sure your ads are reaching the right patients, at the right time, while getting the most out of your ad spend?Generic PPC strategies won’t work here. To stand out and get real results, you need advanced, telehealth-specific PPC tactics. In this guide, we’ll walk through how to optimize your campaigns to boost patient acquisition, increase conversion rates, and stay compliant with healthcare regulations.

In the world of healthcare marketing, digital competition is fierce. Patients have more choices and more access to information than ever before, and they often turn to online searches when seeking care. This is where healthcare PPC (Pay-Per-Click) advertising comes in—offering a way to connect with potential patients at the exact moment they need your services. However, unlike other industries, healthcare PPC has its own set of challenges, regulations, and strategies for success. Let’s explore some proven methods to help you optimize your healthcare PPC campaigns and attract more patients to your practice.

In healthcare marketing, it’s not just about driving traffic—it’s about making meaningful connections that help people. Every time someone downloads a symptom checker, watches a patient testimonial, or searches for a doctor, it’s more than a conversion; it’s a step toward better care. But how do you make sure those steps are being tracked and optimized effectively?In this blog, we’ll explore the key conversions you should be tracking in your healthcare PPC campaigns, and how to use that data to improve patient engagement, streamline your efforts, and ultimately, make a bigger impact. Let’s get started.

Big news that will change how you manage your paid search campaigns: Google Ads has made Broad Match the default keyword match type. This is part of Google’s ongoing push towards automation and machine learning in advertising. As an advertiser, you must understand this change and how it affects your keyword strategies to stay competitive and keep your campaigns efficient.What’s New?Previously when you created a new Search campaign in Google Ads, broad match was not enabled by default. You had the option to choose the keyword match type that fit your strategy: broad match, phrase match, or exact match. But now Google has changed that default setting and broad match is enabled for all new Search campaigns.

If you’ve ever wondered how much you should spend on Google Ads, you’re not alone. Managing pay-per-click (PPC) advertising can seem daunting, especially when you’re trying to balance costs with results. In this guide, we’ll walk through everything you need to know to make informed decisions about your Google Ads budget. We’ll also explore how PPC Ad Editor can make your ad management process more efficient, helping you save time and money. Let’s dive into the world of PPC and figure out how much you should be spending on Google Ads, considering the strategic allocation of your ad budget.

Google Shopping ads remain one of the most powerful tools for e-commerce businesses aiming to reach their target audience and increase online sales. As we move into 2025, optimizing your Google Shopping Ads is essential for maintaining e-commerce success in a competitive market. These ads, operating through a CPC (cost-per-click) system, rely on a well-organized product feed to display relevant products on Google’s search results and the Shopping tab. The effectiveness of Google Shopping ads greatly depends on how you structure your campaigns. Poorly structured campaigns can result in wasted ad spend and missed opportunities. With the evolving landscape of Google Shopping in 2025, it’s more important than ever to adopt the best campaign structures to maximize your ROI.