#ditchthespreadsheet
You pay an agency to manage your advertising campaigns. You expect them to be efficient and organized in the process.
Unfortunately, unlike other forms of advertising, collaboration on Google Ads PPC (pay per click) campaigns is not efficient or organized. The Google Ads creative process is excellent for marketers to create PPC campaigns for themselves, but not for clients to review them.
Right now, the only way to share a mock-up is to create the ad on a “paused” campaign, take a screenshot of it, put the screenshots in Word, Excel, PowerPoint or an email and show it to you as the client. The creative process is both time-consuming and challenging, as a result.
