Why Video Ad Strategy Is Essential for Modern MarketersVideo ads have become one of the most powerful ways to reach and convert audiences in today’s digital world. Yet, many marketers hesitate to dive into video advertising due to misconceptions about the complexity or cost involved.The truth is, that video ads offer unmatched advantages. With precise targeting, you can connect with the exact audience you want, test offers quickly and gather data to fine-tune your messaging. Once you create a winning video ad, scaling your success is as simple as increasing your ad spend.
The blockchain is a revolutionary technology that is changing the way we do business. One of the most recent examples of this is NFT’s (non-fungible tokens) on opensea.com. Marketing agencies and freelancers can now mint ppcadeditor.com’s previews as NFTs, a new revolutionary way for digital marketers to prove their expertise. Here is a list of some[…]
Last week’s SMX Next was designed to help you overcome your search marketing challenges. One presentation was “How to embrace automation without sacrificing results,” by Joe Martinez (@MilwaukeePPC) and Michelle Morgan (@michellemsem), Co-Founders of Paid Media Pros. The session was designed to teach PPC professionals how to embrace automation for Google Ads Business-to-business campaigns[…]
Image by Mohamed Hassan from Pixabay What do the phrases “Act now!”, “Call today!” and “Click here!” have in common, besides the exclamation points. They are all Call-to-Action phrases (CTAs), albeit overused and obnoxious versions of them. CTAs are a critical part of your PPC ad campaign because they encourage the viewer/reader/audience to do something—which is what your[…]
No one wants to tell a client that they have overspent their PPC budget. No one wants to babysit the PPC campaigns target budget vs. actual spend all day every day either. What everyone wants is to manage the PPC budget automatically and effectively. Lucky for all of us, tools exist to manage PPC budgets automatically, and we have identified five that we think can work for you.
You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
Image on Pixabay Nice words feel good to hear. However, as great as it can be, we usually keep them to ourselves. That said, we thought we should share the details of a recent review we received from Richard K., Digital Marketing Manager at Snapshot Interactive, a digital agency that has been using[…]
Keywords play a significant role in digital marketing and can make a substantial difference in the number of visitors to your site. However, dealing with keywords can also be a pain.
Google Ads site links are a commonly overlooked feature where advertisers can promote up to four additional links to their website within one single PPC ad. This feature can be handy due to its versatility and ability to go to different areas within a given site. It also allows you to target your ads with[…]
Image by Mohamed Hassan from Pixabay If you were investing in your business a lot of time and resources but didn’t know if it was working, would you keep throwing resources at it? Probably not, and neither will your clients. Therefore, you must define what you are trying to achieve, design a strategy to make it, and[…]
The Advanced Search Summit is coming up April 22-14, 2020, in Napa. Advanced Search Summit is an annual conference that pride itself on providing a first-class experience for attendees in an intimate setting to learn from innovators and thought-leaders in the industry. And, this one is only for the 21 and older set (Read: Lots[…]
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