Your job is to keep the clients happy. Let’s face it; collaboration on Google
Ads PPC (pay per click) campaigns is not great for keeping clients happy.
The creative process for digital agencies on PPC campaigns is neither efficient nor
organized. It isn’t an ideal process for your client, your PPC Manager, or you.
If you have ever endured the agonizing silence of a conference call when your
team scrambles to produce a view for the client of an in-process campaign, then
you know what we mean.
If you have ever searched through an endless email string looking for the Excel
sheet with most recent changes to a campaign until your eyes bled, then you
know what we mean.