- September 14, 2021
Google scripts are a helpful tool when you are managing PPC campaigns. Google describes scripts as a way to automate actions across your account, from increasing CPC bids to pausing ad groups to pausing and unpausing keywords. Scripts also make it possible for you to change a lot of accounts through your manager account. Thus, Google scripts not only save you time but they make managing accounts more straightforward.
- September 7, 2021
Working in highly regulated industries always presents some risk. But as they always say, there’s no reward without risk. When it comes to advertising and marketing initiatives in this industry, both the company and the marketing firm have to be careful that they stick to the regulations of the industry.
- September 4, 2021
Understanding the differences between each model can help you reach your desired goal – whether it’s maximizing ROI or understanding where marketing budgets should be allocated in future campaigns. Google has made significant strides in improving its attribution models since they were first introduced, making it easier than ever to understand how much revenue is generated from a given ad spend.
- September 2, 2021
- Digital Marketing
No one wants to tell a client that they have overspent their PPC budget. No one wants to babysit the PPC campaigns target budget vs. actual spend all day every day either. What everyone wants is to manage the PPC budget automatically and effectively. Lucky for all of us, tools exist to manage PPC budgets automatically, and we have identified five that we think can work for you.
- September 1, 2021
If you are a PPC manager or consultant, it’s your job to communicate and present campaigns to clients. There are many tools out there for this purpose, but if you’re looking for the best screenshot tools that help you build high-quality presentations quickly, you need to be careful because, with this error, every client wants quality.
- August 25, 2021
One of the best ways to improve your PPC campaign performance is by tracking calls. Call tracking platforms are used to measure and analyze call conversions, increasing overall traffic and revenue.
- August 24, 2021
Advertisers debating whether to try paid search are hesitant because of click fraud. This uncertainty is a valid concern because it’s a widely known phenomenon in pay-per-click (PPC) due to its ability to render fruitless PPC campaigns business money.
- August 21, 2021
- Digital Marketing
You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
- August 20, 2021
Your Google Adword quality score can be described as Google’s rating of your PPC ads. The quality score focuses on your ads’ quality and relevance with emphasis on your keywords and ad relevance. Since your quality score vastly influences the cost and effectiveness of paid search campaigns, you would need to properly scrutinize these features.
- August 18, 2021
Google has recently introduced a new function, Optimization Score. This score is determined by how well your website ranks for certain keywords and phrases on Google’s search engine results page (SERP). The higher the ranking of these terms, the better you will do when people are searching them online.