Top PPC Reporting Tools for 2023

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    albert somlith

    Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.
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    Reporting PPC campaigns may seem like a time-consuming and challenging process. Fortunately, there are PPC reporting tools that can simplify the process for you. These PPC reporting tools allow you to see what your PPC campaign is doing in real-time and make it possible for you to tweak your PPC bids as needed.


    What is a PPC report?

    A PPC report is a way to see how your PPC campaign is performing. PPC reports can be generated for any PPC account and show you information about conversions, PPC ad clicks, PPC impressions, PPC click-through rates, and other essential factors such as PPC landing pages and conversion rates. PPC reports show you exactly what your PPC campaign is doing in real-time and make it possible for you to tweak your PPC bids as needed.

    Why do you need a PPC reporting tool?

    Perhaps the most crucial PPC reporting tool is Google Ads PPC Reporting. This PPC reporting tool allows you to use PPC reports to watch your PPC campaign, learn about your PPC keywords and PPC ads, and make necessary changes in real-time. You can see your PPC localization information as well as what conversions are happening with each PPC keyword.

    Penguin Analytics is another PPC reporting tool that helps you measure the performance of your PPL campaigns. Penguin Analytics features a wide variety of valuable tools for analyzing data about visitors, conversion rates, and the success of different marketing efforts. It also features helpful PPL tools such as the ability to upload or import data from Google Analytics.

    Customer journeys are becoming more complex.

    Businesses are acknowledging that consumers are going through more prolonged and more complex customer journeys. To stay competitive, companies need to start adopting PPC marketing strategies to provide the best PPC campaigns for their consumers.

    PPC marketing is becoming a popular way for small businesses to promote themselves and reach broader audiences by using PPC report ads online. PPC ads promote a business’ PPC ad on search engines, such as Google and Bing. PPC campaigns help companies reach their target audience with the right message or PPL campaign at the right time.

    Smaller businesses often use PPC ads because they don’t have the money necessary that many large companies do to advertise their products and services on televisions or billboards. PPC advertising makes PPL campaigns possible for small businesses and, in many cases, PPL can be more affordable than other PAP strategies.

    PPC advertising allows companies to pay for a certain number of PPL as they occur instead of paying when their PAP ad airs.

    Lack of choices to connect PPC leads with offline conversions.

    PPC PPL Solutions’ lack of PPC leads with offline conversions is a problem for PPC PPL PAP PPC PAP PPL campaigns. The PAP PAP PPL PAP strategy has been a popular one among small businesses. Still, it has become more difficult because many consumers go online to do research and transactions before deciding where to spend their money offline.

    PPC Strategies are becoming increasingly important for small businesses that want to reach larger audiences with their products or services. It’s becoming more difficult for smaller firms to compete against giant corporations with more time, money, and resources for PPL campaigns. Fortunately, you can use some new PPL strategies to make the most of your PPC ads.

    PPC reporting tools you must budget for in 2023


    Ruler Analytics

    Ruler Analytics is an online analytics tool that helps marketers measure their performance and connect with their customers.

    With Ruler Analytics, you can track your key performance indicators at any time. The software also provides insights on audience segmentation, demographics, and a whole host of other factors that give marketers the competitive edge they need to grow their business.

    Ruler Analytics even allows you to compare different metrics against each other. For instance, if you’d like to see the differences in user behavior between mobile and desktop users, ruler analytics has options that allow you to do this easily.

    This software provides marketing teams insight into their digital campaigns while tracking over 1000 data points per day. With real-time data, you can quickly adapt to changes in your market and make adjustments to increase engagement.

    Agency Analytics

    Agency Analytics is a brand that entrepreneurs Matt Schwartz and Kyle Rogers created. Agency Analytics offers an affordable PPC reporting tool that enables small to medium-size businesses to access the same quality data as big companies through its online and cloud-based platform. The founders of Agency Analytics first created the software because they required a better PPC reporting tool for their own marketing agency business.

    Why Use Agency Analytics?

    Being a digital marketing agency, you will be happy to know that the PPC reporting tool offered by Agency Analytics makes it much easier for you to track your multiple clients’ accounts and provide them with regular reports. You can also quickly check on each client’s budget and create various types of charts and graphs to present your findings.


    If you’re looking for an automated PPCreporting tool that will help you manage your account and optimize your campaigns, then Swydo is the answer. Swydo’s PPC reporting tool is an easy-to-use platform that can handle the needs of all types of advertisers.

    With Swydo, you can track your KPIs, automate your tasks, and monitor your analytics. You’ll never need to worry about time wasted on manual work again! With Swydo’s PPC reporting software, you’ll be able to spend more time taking care of other aspects of your digital marketing efforts like social media or web design, or content creation.


    Octoboard is a complete automated ppc reporting software that allows you to manage all of your Google ads campaigns. It gives you live data on keywords, ads, and ad groups.

    Octoboard is easy to use, lightweight, and saves time daily with its one-click access to all your reports. With Octoboard, you can get more insights into what’s working best for your business.

    #I like how each of the reporting tools is broken down by day and week so that I know exactly when this or the other thing happened in the campaign timeline.


    DashThis is a platform of reporting tools that provides users with the opportunity to organize, manage and analyze their PPC campaigns in one place. It is a fantastic way to stay up-to-date on your analytics and data. DashThis offers the ability to manage all aspects of PPC from start to finish within a single dashboard.

    It is important to note that DashThis doesn’t offer campaign management. If this should be an essential element for you, then it might be better to look elsewhere. DashThis does have a lot of potential due to its integration with Google Analytics and the simplistic interface.


    If you’re looking for business intelligence software to help with your conversion rate, then Klipfolio is the one for you. It’s a PPC reporting tool that enables large teams to collaborate in real-time on various aspects of digital marketing.

    Klipfolio can also be used as a data visualization set of reporting tools, which means you have several alternatives to organizing your reports and sharing them with your team members. This PPC reporting tool allows users to create more than 1,000 charts and scorecards that they can share with their team members.

    The additional features that come with Klipfolio make it an excellent PPC reporting tool, mainly because it’s so easy to use, and you don’t have to waste time trying to figure out how it works.

    Reporting Ninja

    Reporting Ninja is a google ads reporting tool that generates fully automated ppc reports. It’s a google ads autopilot that allows you to monitor google ads performance in the Google search engine from the convenience of your laptop or computer. The google ads tools include Google Analytics, Google sheets integration, google docs, and google trends. It offers google analytics, google sheets integration, google docs and google trends.

    With Reporting Ninja, you can save your time by using google analytics and google sheets integration to manage google ad data, generate google reports and google doc spreadsheets in real-time.

    AdEvolver PPC report Tool

    AdEvolver is an excellent choice for all of your PPC needs. PPC reporting, keyword research, and campaign management are just a few of the areas in which AdEvolver excels. Sign up as an agency, and you can even collaborate with other top advertisers on shared accounts.

    This platform is available as both a cloud-based and desktop solution, making it suitable for users at any level. It offers flexible pricing options, an easy-to-use interface, and access to a robust support team.

    AdEvolver is also one of the most affordable Google AdWords management solutions available for collecting PPC data sources. It’s perfect for small businesses that need help with their google Adwords but don’t have the budget for a complete agency solution.

    PPC reporting tools provide you with information about how your ads are performing and what’s working best. They also help you to understand customer journeys which can be complex as they become more varied and personalized. With so many choices available, it might seem like a daunting task to figure out the right tool for your business, but luckily we’ve narrowed down our top picks in this post! We hope these options will help guide you through selecting the perfect software for your company needs and budget. Give us a shout if there’s anything else that would make this selection process easier; we’re here all day every day! Read more about PPC news on our blog at

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