Why Sharing Access to Your Google Ads Account Unlocks Collaboration and Success
  • April 2, 2023
  • PPC

Why Sharing Access to Your Google Ads Account Unlocks Collaboration and Success

Collaboration is at the heart of any successful marketing campaign, and sharing access to your Google Ads account can be a game-changer for digital marketing agencies. Empowering your marketing team with account access not only streamlines your advertising efforts, but also cultivates a sense of trust, cooperation, and shared ownership. In this blog, we’ll explore the thrilling benefits of sharing access to your Google Ads account, and how it can ignite the passion and creativity within your team.


Unleashing the power of teamwork

By sharing access to your Google Ads account, you are effectively inviting your marketing team to join forces in crafting captivating ad campaigns. With everyone working together, you can harness the collective intelligence, skills, and experience of your team, ensuring that your advertising strategy is nothing short of phenomenal.

Fostering a Sense of Ownership

When you grant your team access to your Google Ads account, you’re conveying a powerful message of trust and accountability. Your team will feel valued, inspired, and motivated to take ownership of their work, driving them to deliver truly exceptional results. This heightened sense of responsibility can lead to groundbreaking campaigns that propel your company’s brand to new heights.

Streamlining Communication and Decision-Making

Imagine the exhilaration of swift, seamless communication, with all stakeholders involved in your Google Ads campaigns having real-time access to data and insights. By sharing access to your account, you’re eliminating the need for countless emails and meetings, enabling your marketing team to make informed decisions and rapidly respond to emerging trends.

Encouraging Creativity and Innovation

When you open the doors to collaboration by sharing access to your Google Ads account, you’re fostering an environment where creativity can thrive. By inviting diverse perspectives and encouraging the free exchange of ideas, your marketing team will be emboldened to explore innovative strategies, test groundbreaking concepts, and ultimately deliver campaigns that mesmerize your target audience.

Facilitating Continuous Improvement

As the old saying goes, “two heads are better than one.” When your marketing team has access to your Google Ads account, they can collectively analyze performance data, identify areas for improvement, and make data-driven adjustments to optimize your campaigns. This continuous improvement process ensures your advertising efforts remain agile, targeted, and effective.

How to Grant Access to Your Google Ads Account: A Step-By-Step Guide

To begin reaping the benefits of collaboration, follow these simple steps to grant access to your Google Ads account:

Step 1: Sign in to your Google Ads account Navigate to https://ads.google.com and sign in with your Google account credentials associated with your Google Ads account.

Step 2: Access the “Tools & Settings” menu Once logged in, locate the wrench icon (representing “Tools & Settings”) in the upper right corner of the page. Click on the icon to open the menu.

Step 3: Open the “Account access” settings Within the “Tools & Settings” menu, click on “Setup” and then select “Account access” from the options available.

Step 4: Click on the blue “+” button On the “Account access” page, you will see a blue “+” button at the top left of the “Users” table. Click on this button to start adding a new user.

Step 5: Enter the new user’s email address A pop-up window titled “Invite others to access this account” will appear. Type the email address of the user you wish to grant access to in the provided field. The email address should be associated with the user’s Google account.

Step 6: Choose the access level Select the appropriate access level for the new user from the dropdown menu. The options include:

  • Administrative access
  • Standard access
  • Read-only access
  • Email-only access

Choose the access level that best suits the role and responsibilities of the user within your marketing team.

Step 7: Click “Send Invitation” Once you have entered the email address and selected the access level, click the “Send Invitation” button. The user will receive an email invitation with instructions on how to accept and access your Google Ads account.

Step 8: Wait for the user to accept the invitation The invited user needs to accept the invitation by clicking the “Accept Invitation” button within the email they received. Once they have accepted, their status will change to “Active” in your “Account access” settings.

And that’s it! You’ve successfully granted access to your Google Ads account, opening up a world of collaboration and success for your marketing team. Remember, you can always edit or revoke access by returning to the “Account access” settings page.

The exhilarating world of digital marketing demands collaboration, innovation, and agility. Sharing access to your Google Ads account can unlock the true potential of your marketing team, enabling them to work together, take ownership, and deliver advertising campaigns that dazzle and delight. Don’t let the fear of losing control hold you back – embrace the power of collaboration and watch your company’s brand soar to new heights.

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.