Photo by jmexclusives and Pixabay Recommending the ideal PPC budget to an account is essential to what you do as a PPC professional. Digital marketing often requires you to estimate how much they should spend to get the results you want. It’s a lot of pressure, but you can handle it. Right? If you hesitated[…]
Image by Mohamed Hassan from Pixabay Back in the 20th century, a cartoon called “The Jetsons” portrayed a future where hot dinners came from tablets and microwaves, and robots did the housekeeping. Now, in the 21st century, this robotic reality is not a thing (yet), but some of our robot technology is advanced enough to branch out into new areas—including[…]
Let us guess. You’re reading this for one of three reasons. You’re a passionate, hard-working freelancer that’s maxed out the gig allowance on Fiverr, and you’re still not converting your impressions into clicks. Or, you keep getting let down at the last minute on Upwork. Or maybe you’re doing better than[…]
Image by Christina Smith from Pixabay Launching a PPC campaign for a pharmaceutical company has a lot of moving parts—and it’s essential to keep track of them. Wouldn’t it be great if you had a checklist that would help you keep all your moving parts moving in the right direction? Checklists are helpful tools when you are[…]
Image by janjf93 from Pixabay Rare diseases get their name from the fact that fewer people have them. Being rare, it also means fewer people search for them online. For most of us, fewer people searching for rare disease information is good news. However, it is anything but if you need more search volume for your client’s product[…]
Image by mohamed Hassan from Pixabay It’s an exciting time for us and for your investment portfolio. PPC Ad Editor is currently securing additional financing on Wefunder.com. In other words, now that you know who we are and what we do, you have an opportunity to invest in the first, all-in-one PPC Ad Collaboration tool you know and love.[…]
Image by Deedster from Pixabay Conversion Tracking for Pharmaceutical Paid Search Campaigns You might have heard what gets measured gets done. There is an update to that, too: What gets measured can be improved. And when it comes to conversions, few things are more important to clients than enhancing conversions. Both you and your client need conversion tracking[…]
The Auto Apply Recommendations Control Center is a new feature that Google Ads offers to their customers. It allows users to automatically apply any recommended changes for your Google Ads account, which will help you improve your conversion rates and generate more revenue. This post will discuss what the Auto Apply Recommendations Control Center[…]
Keywords and search intent are the central focus of your Google Ads campaign. They’re how you drive traffic to your site. Knowing how to find keywords for a PPC campaign can be daunting. But taking a little time to understand them will help you pick the right ones for your campaigns and, in turn,[…]
Paid search briefs are excellent for any pay-per-click (PPC) campaign. By breaking down the details of what you are trying to accomplish, who you are talking to, where these audiences will land on the website, and the message and campaign details are crucial for pre-campaign communication and client buy-in. However, a few industries, like healthcare,[…]
It’s 2021 and—in case you missed it—the world has changed. We’ve seen a shift in consumer behavior, new technologies have come to market, and marketing strategies have evolved. Many of the conversion rate optimization tactics that produced results for businesses a few years ago no longer work today. If you want to keep up with[…]
Are your google ads disapproved due to malicious software? It’s not a rare occurrence for plenty of advertisers, but it can put a wrench on your marketing campaign. If you already invested in your online advertising strategy, you must fix it fast. Otherwise, you’ll lose credibility and momentum. Without technical expertise, you might feel overwhelmed. Worry not,[…]
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