Auto Apply Recommendations Control Center: What You Need to Know

In this article
    Add a header to begin generating the table of contents
    Picture of albert somlith

    albert somlith

    Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.
    Watch Tutorial for PPC Ad Editor
    Create Meta Video Ads For Facebook In 2023 Tips And Examples (1)

    The Auto Apply Recommendations Control Center is a new feature that Google Ads offers to their customers. 

     

    It allows users to automatically apply any recommended changes for your Google Ads account, which will help you improve your conversion rates and generate more revenue.

    This post will discuss what the Auto Apply Recommendations Control Center is, how it works, why you should use it, some of the benefits of using this control center as well as where can I find more information about this new feature on my account page?

    1. What is the Auto Apply Recommendations Control Center

    Google’s new Auto Apply Recommendations (AAR) Control Center is essentially a centralized area where you can manage your account enrollment and discover helpful content and resources.

    Google defines it as “Auto apply recommendations is an opt-in feature that continuously applies customized recommendations to your account, so you never miss an opportunity to reach potential customers.

    It’s important to note that Auto Apply Recommendations is not a new feature but rather just an easier way for advertisers to manage their accounts. It also does not replace the ads manager desktop tool.

    Auto apply recommendations have the potential to improve your Google Ads campaign performance by automatically applying personalized account-tailored recommendations for you. These changes may be seen in both the Control Center and within your actual advertising campaigns themselves, so visit our Help Center if you want more details on what can be managed directly from inside of Google Adwords!

    2. How does it work 

    Recommendations can help you get more out of your budget by improving your bids, keywords, ads, or targeting. You can get recommendations about this from our list. Please note that not all of these may be applicable to you. Recommendations are continuously added to your account based on how well you do with running ads and the trends in Google search.

    Auto apply recommendations can add the following:

    • Ads and extensions recommendations help you refine your ads, show your best ads most often, and organize your ads into better ad groups. Extensions recommendation types, in particular, help maximize the performance of your ads and can improve your ads’ clickthrough rates (CTR).

    You might see these recommendations:

    • Add callouts to your ads: Make your ads more prominent and improve your CTR.
    • Add descriptions to your sitelinks: Make your ads prominent by using sitelink descriptions.
    • Add assets to your responsive search ads: Help your responsive search ads perform optimally by adding headlines and descriptions from your text ads.
    • Add responsive search ads: Show more relevant ads to potential customers by creating responsive search ads.
    • Add responsive display ads Get more conversions at a similar cost per acquisition (CPA) with responsive display ads, which automatically adapt to fit available ad spaces.
    • Add sitelink extensions to your ads: Make your ads more prominent and improve your CTR.
    • Add structured snippet extensions to your ads: Make your ads more prominent and improve your CTR.
    • Improve your responsive search ads: Get more clicks on your responsive search ads by increasing ad strength from improved headlines and descriptions.
    • Use optimized ad rotation: Automatically show your best ads at auction time.
    • Test new ad text for repeatedly used phrases: Improve your ad performance by testing new ad text for phrases used repeatedly in your text ads.
    • Improve your responsive display ads: Get more conversions by adding assets to your responsive display ads.*

    Bids recommendations can help you find the right bid strategy to meet your business goals.

    You might see these recommendations:

    Keywords and targeting recommendations can help you reach more people who are interested in what you offer.

    You might see these recommendations:

    Repairs recommendations help you fix issues with your account and improve the overall health and performance of your account.

    You might see this recommendation:

    • Fix your ad text: Your ads were not approved because of editorial issues. Fix your ad text to show your ads.

    3. Why should I use the Auto Apply Recommendations Control Center

    If you are having difficulty with your account, Auto Apply Recommendations Control Center is a great resource that can help fix these issues. It will also prevent future problems from arising. In addition, it could be a life safer if you manage many different accounts.

    Auto Apply Recommendations Control Center can help you save time and increase your account’s performance.

    If Auto Apply Recommendation is set up, the recommendations will automatically apply to all of your accounts without any additional work on your part. You’ll only need to verify that each recommendation was applied correctly for it to take effect. This

    4. What are some of the benefits of using this control center

    The benefits of Auto Apply Recommendations Control Center are numerous. For one, it will take a lot of the work out of your hands. It will also save you time and increase account performance because all recommendations for each account can be automatically applied without any additional steps needed from you to complete this process. Auto Apply Recommendations Control Center is an efficient tool that’ll help

    5. Where can I find more information about this new feature on my account page 

    Auto Apply Recommendations is fairly new and a link must be sent to you by a Google Rep. So, if you are interested in this option, make sure to reach out for more information. You can also read through the FAQs on your account page or contact our support team with any questions that may arise.

    6. How to access the Auto Apply Recommendations Control Center


    Go to this link – https://partnerdash.google.com/apps/auto-applied-recommendations/home

    What are your thoughts about the new Auto Apply Recommendations feature?

    Share on Facebook
    Share on X
    Share on LinkedIn
    Navigating Google Grant accounts demands attention to crucial requirements. Compliance is key—adhere to Google's policies rigorously to avoid grant suspension. Optimize campaigns for relevance and quality to make the most of the $10,000 monthly budget. Track performance metrics diligently to refine strategies and demonstrate impact effectively. Mastering these essentials ensures nonprofits maximize the potential of their Google Grant accounts, making a significant difference in their missions.

    Get all of our updates directly to your inbox.

    Sign up for our newsletter.