The blockchain is a revolutionary technology that is changing the way we do business. One of the most recent examples of this is NFT’s (non-fungible tokens) on opensea.com. Marketing agencies and freelancers can now mint ppcadeditor.com’s previews as NFTs, a new revolutionary way for digital marketers to prove their expertise. Here is a list of some[…]
Last week’s SMX Next was designed to help you overcome your search marketing challenges. One presentation was “How to embrace automation without sacrificing results,” by Joe Martinez (@MilwaukeePPC) and Michelle Morgan (@michellemsem), Co-Founders of Paid Media Pros. The session was designed to teach PPC professionals how to embrace automation for Google Ads Business-to-business campaigns[…]
Image by Mohamed Hassan from Pixabay What do the phrases “Act now!”, “Call today!” and “Click here!” have in common, besides the exclamation points. They are all Call-to-Action phrases (CTAs), albeit overused and obnoxious versions of them. CTAs are a critical part of your PPC ad campaign because they encourage the viewer/reader/audience to do something—which is what your[…]
You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
Image on Pixabay Nice words feel good to hear. However, as great as it can be, we usually keep them to ourselves. That said, we thought we should share the details of a recent review we received from Richard K., Digital Marketing Manager at Snapshot Interactive, a digital agency that has been using[…]
Keywords play a significant role in digital marketing and can make a substantial difference in the number of visitors to your site. However, dealing with keywords can also be a pain.
Google Ads site links are a commonly overlooked feature where advertisers can promote up to four additional links to their website within one single PPC ad. This feature can be handy due to its versatility and ability to go to different areas within a given site. It also allows you to target your ads with[…]
Recently, one of the things that are keeping PPC professionals awake is tracking. If it’s not, then it should. And tracking concerns do not stop with PPC professionals. It affects everyone in the digital industry from display/video professionals, social media managers to web analytics experts. The reason is that tracking is changing and becoming increasingly[…]
[Update 11/7/2019 – Try out our new Google Gallery Ads Generator Tool to mock up gallery ads for your clients!] When it comes to reaching customers online, there’s no end to the options a digital marketer can choose from. Are you using social media ads on Facebook or LinkedIn? Maybe you find search engine marketing[…]
Pay per click (PPC) marketing is a young industry. The first known PPC advertising platform was the Planet Oasis desktop app which launched in 1996. In spite of its short existence, PPC marketing has evolved in many ways. In the early days, you needed to be technically savvy as much as marketing savvy. As the[…]
The average small to medium-sized business spends up to $10,000 a month on pay-per-click (PPC) advertising. This PPC concept was launched in the early 2000s and has drastically grown in popularity. One of the main reasons why this form of advertising is so popular is that it gets business owners results. As with any other[…]
Are you excited about Google’s new Gallery Ad format? If you said yes, we are too! Here is an example of a Google Gallery Ad: Google’s New Gallery are only displayed on mobile devices for advertisers that have their ad ranked in the #1 position. Users are able to scroll through the images and captions[…]
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