SMX East was in New York, NY, last week. The conference had lots to offer digital marketing experts as far as where the market is today as well as where it will be in the next few months. From using AI to improve Customer Experiences to dealing with Google’s move from middleman to a competitor[…]
Most PPC professionals will have had the pleasure (or displeasure?) to have to audit an account someone else has built. In most cases, this is part of an effort to win new business. Also, in most cases, you will find something that you consider not best-practice, or you will continue searching until you find something.[…]
LOS ANGELES (PRWEB)October 23, 2019 PPC Ad Editor unveiled today an exclusive waitlist to join an early-access community with a sign up for private beta launch. The platform allows digital marketing agencies to create, preview, and collaboratively revise PPC campaigns with clients. “We developed the PCADE platform because we saw a need. The current Google[…]
Everyone will have heard of that small online bookstore that grew up to become a retailing behemoth and the poster boy for online retail destroying brick-and-mortar. We are, of course, talking about Amazon. Where once they sold books, they now sell almost every product you can imagine. And, although for PPC professionals, on a[…]
Recently, one of the things that are keeping PPC professionals awake is tracking. If it’s not, then it should. And tracking concerns do not stop with PPC professionals. It affects everyone in the digital industry from display/video professionals, social media managers to web analytics experts. The reason is that tracking is changing and becoming increasingly[…]
[Update 11/7/2019 – Try out our new Google Gallery Ads Generator Tool to mock up gallery ads for your clients!] When it comes to reaching customers online, there’s no end to the options a digital marketer can choose from. Are you using social media ads on Facebook or LinkedIn? Maybe you find search engine marketing[…]
There is an evident and natural link between what PPC and SEO professionals do. At the end of the day, it’s all about making sure the client has a prominent position in the search landscape, also known as the search engine result page (SERP). The way users get onto the SERP is for both disciplines[…]
Pay per click (PPC) marketing is a young industry. The first known PPC advertising platform was the Planet Oasis desktop app which launched in 1996. In spite of its short existence, PPC marketing has evolved in many ways. In the early days, you needed to be technically savvy as much as marketing savvy. As the[…]
The average small to medium-sized business spends up to $10,000 a month on pay-per-click (PPC) advertising. This PPC concept was launched in the early 2000s and has drastically grown in popularity. One of the main reasons why this form of advertising is so popular is that it gets business owners results. As with any other[…]
Are you excited about Google’s new Gallery Ad format? If you said yes, we are too! Here is an example of a Google Gallery Ad: Google’s New Gallery are only displayed on mobile devices for advertisers that have their ad ranked in the #1 position. Users are able to scroll through the images and captions[…]
When you spend as much time and energy as you do planning online Pay Per Click (PPC) campaigns for your clients, it is crucial that once you get the ad in front of them that it does its job. It should communicate and convince your customers to take advantage of your offer. After all, you[…]
Google Ads Mockup Tips (Google Ads Simulator techniques) Here are some ways to mock up your paid search ads so your client can review them before you launch: It’s a common question we get asked, how can I create mock ups for my client or for myself. But first, why would you want to create[…]
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