How well are your pay per click ads converting? Do you know their click-through rate? Or how effective those ads perform? Maybe you need help optimizing the headlines or your landing pages? PPC Ad Editor is here to help with a list of Google PPC software management tools that will improve your conversions. We look at[…]
Click one of the three icons below to see Live Preview Examples of Paid Search Campaigns Image by Jhonatan_Perez from Pixabay There are several ways that you can recruit PPC management talent for your organization. However, is any of them as useful as seeing how they would manage a campaign? By viewing their work in an organized, collaborative,[…]
SMX London is underway over the World Wide Web. Here’s what we saw on the first day. Content Optimization Tips from An SEO Dream Team Unpacks the SEO Periodic Table by Judith Lewis, Decabbit Consultancy (@JudithLewis) There are a few different elements of SEO shared by the panel the SMX London team describes[…]
The Paid Search Association Conference (PSAC) 2020 began zooming today to paid search professionals for their first-ever free virtual conference. With nearly eight hours of instruction and discussion over the next three days, we know there were be lots of good insight and direction here from over 20 paid media experts covering topics from[…]
Image by Mohamed Hassan from Pixabay If you were investing in your business a lot of time and resources but didn’t know if it was working, would you keep throwing resources at it? Probably not, and neither will your clients. Therefore, you must define what you are trying to achieve, design a strategy to make it, and[…]
We all deserve to be paid a fair wage for our skills. However, it isn’t always easy to nail down what that fair wage is. Understanding what you are worth in the Paid PPC industry is an integral part of your career that some PPC professionals want you to get nailed before your next[…]
The Advanced Search Summit is coming up April 22-14, 2020, in Napa. Advanced Search Summit is an annual conference that pride itself on providing a first-class experience for attendees in an intimate setting to learn from innovators and thought-leaders in the industry. And, this one is only for the 21 and older set (Read: Lots[…]
Image by OpenClipart-Vectors from Pixabay SMX West just wrapped in San Jose, CA, on Thursday, February 20. There were tons of thoughtful and useful presentations shared with the SMX community. Here are a few that we thought you wouldn’t want to miss. How to Get Your Traffic Back from Google The Longtail UX team presented on[…]
Image by Natalia Ovcharenko from Pixabay SMX West is happening in San Jose, CA, this week. So far, the buzz is positive on content, even if the news isn’t always what we want to hear. Here are some highlights from the first day. Most Amazon Advertisers Will Spend More on Ads This Year The show[…]
The new year brings a lot of new opportunities to improve your Pay Per Click (PPC) game. We took a look at a couple of the digital marketing conferences this year in North America, and here are three we think you can’t miss this year. What: SMX West When: February 19-20 Where: San Jose, CA,[…]
Image by Gerd Altmann from Pixabay SEMrush Marketing Conference was in Bangalore, India, last week. As the self-described “biggest and the most awaited International Digital Marketing Conference,” the show had lots of great information for all of us in the digital marketing field. From providing up-to-date information about all things marketing, sharing best practices from the big brands[…]
Ask ten different PPC professionals about the best-automated bid platforms, and you will at least get five different answers. The last few years, the changes around automated bid strategies have been substantive, with now a wide range of options for the PPC professional to choose from. Those with many years of service in this industry[…]
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