Compliance teams are essential to many of your clients. Compliance keeps your client legal, or at least aware of what they should do to comply with the laws and regulations that govern their business. However, compliance can slow down a PPC campaign’s momentum toward approval. Moreover, getting the compliance team what they need and the[…]
Did you know you can paste your campaigns, ad groups, ads, and keywords directly from Excel into Google Ads Editor? This is really useful since you can use formulas and other handy features only found in Excel to quickly build out your campaigns. Even if you’re not familiar with Google Ads, you can still use[…]
Image by Tumisu from Pixabay Google announced they are changing all three current match types plus broad match modifier in mid-February 2021. Per Group M, Canada, a media investment company, these changes have varying degrees of significance.[i] Here’s what you need to know about how it will affect your campaigns. First, The Changes: Google announced[…]
Google ads preview tools: Explained Google Ads is a powerful platform for propelling your or your client’s business into the spotlight when users conduct targeted Google searches. Crafting a well-thought-out campaign is essential, but the burning question arises: How does your ad appear to users in the vast expanse of the internet? While the temptation[…]
Google Ads Restrictions for Medical Device, Pharma Companies, and Health Tech When running Google Ads campaigns for doctors and medical professionals, it’s essential to conduct a regular Google AdWords health check to ensure compliance with restrictions on restricted medical content Google Ads. Advertisers in the healthcare industry, especially pharmaceutical companies and health tech firms, need[…]
According to Ipsos Research and New Google, more than 80% of users who go online are looking for inspiration or shopping ideas. Three out of four are on the lookout for products or services relevant to them. With Google Discovery ads, you are sure that it places advertisements that users want to see. Introduced in 2019, Google[…]
SMX Virtual launched today in the world of pixels. With four different content tracks, an all-new agenda, and forward-thinking keynotes, Search Engine Land’s latest offering has a lot to offer as far as an actionable tactic and virtual networking. The first day had some great presentations, including: Keynote Presentation from What The Future Holds[…]
Google processes billions of searches each day. This is why it’s businesses take advantage of Google responsive display ads. They are a way to generate more traffic to your website, increase the number of leads you receive and produce more conversions. While these are the end results with Google responsive display ads, it’s not always so[…]
Internet Marketers can benefit from a tool that shows them how their ad looks without searching for it in search engines. Some tools allow you to work efficiently and faster. Here is how. These tools will enable you to create a mockup of your ads before starting a campaign. You have more time to develop[…]
Are you looking for a PPC manager? If yes, you’ll need to check which applicants have real PPC talent. Discover how the right tool can help you do that fast.
Getting Started with Google Ads Editor The first step is downloading a copy of Google Ads Editor to your Mac or PC. Once you sign in, you’ll see key features displayed on the toolbar across the top row. This includes adding new accounts to your ad campaigns, observing recent changes, and tracking statistics. Your campaigns[…]
Google Ads is still the king of pay-per-click (PPC) advertising. Sixty-three percent of people are more likely to click an expanded ad from Google than Amazon or YouTube. Nearly half prefer text adverts instead of videos or shopping ads. And three-quarters are confident they can recognize and use a paid advert. But is there a difference between[…]
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