Last week’s SMX Next was designed to help you overcome your search marketing challenges. One presentation was “How to embrace automation without sacrificing results,” by Joe Martinez (@MilwaukeePPC) and Michelle Morgan (@michellemsem), Co-Founders of Paid Media Pros. The session was designed to teach PPC professionals how to embrace automation for Google Ads Business-to-business campaigns[…]
What is a YouTube Ad? Â Have you ever seen those annoying short videos right before you see the actual video you wanted to see? These are called skippable in-stream ads (formerly called TrueView ads). These ads now show before, during, or after each YouTube video. A good YouTube skippable in-stream ad has 3 components[…]
Looking for Google Ads Character counts? This articles shows all of the character limits for expanded text ads, responsive search ads, ad extensions and more.
What is an Instagram ad mockup generator and why should you use it High performing Agencies also have high client retention rates A lot of our users are successful Agencies with high client retention rates. The reason for their success? They make sure to deliver the best results for every brand they work on, which[…]
Image by Mohamed Hassan from Pixabay What do the phrases “Act now!”, “Call today!” and “Click here!” have in common, besides the exclamation points. They are all Call-to-Action phrases (CTAs), albeit overused and obnoxious versions of them. CTAs are a critical part of your PPC ad campaign because they encourage the viewer/reader/audience to do something—which is what your[…]
If you manage a Google Ads account, you probably have had a call from a Google Account Strategist. Or maybe your client did. Either way, the person on the other end of the phone said that they had recommendations for the campaigns, which may or may not have started with an inflammatory lead-in like “to stop losing out on potential customers,” or “to stop wasting money on your ad spend.” With so much on the line that you are losing or wasting, should you or shouldn’t you work with a Google Ads rep?
Presenting Google Ads to clients or even upper management can be a daunting task, but it doesn’t have to be.In this article, we’ll present 3 different ways you can present your Google Ads campaign build (ad copy, keywords, campaign structure, etc) for review from screenshots, mockups using excel, and of course, PPC Ad Editor.
Google scripts are a helpful tool when you are managing PPC campaigns. Google describes scripts as a way to automate actions across your account, from increasing CPC bids to pausing ad groups to pausing and unpausing keywords. Scripts also make it possible for you to change a lot of accounts through your manager account. Thus, Google scripts not only save you time but they make managing accounts more straightforward.
Working in highly regulated industries always presents some risk. But as they always say, there’s no reward without risk. When it comes to advertising and marketing initiatives in this industry, both the company and the marketing firm have to be careful that they stick to the regulations of the industry.
Understanding the differences between each model can help you reach your desired goal – whether it’s maximizing ROI or understanding where marketing budgets should be allocated in future campaigns.Google has made significant strides in improving its attribution models since they were first introduced, making it easier than ever to understand how much revenue is generated from a given ad spend.
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