“Going the Extra Mile: The little things that can make a BIG difference in your YouTube ads”
  • November 17, 2021
  • PPC

“Going the Extra Mile: The little things that can make a BIG difference in your YouTube ads”

What is a YouTube Ad?

 

Have you ever seen those annoying short videos right before you see the actual video you wanted to see? These are called skippable in-stream ads (formerly called TrueView ads). These ads now show before, during, or after each YouTube video.

YouTube to bring 20 secs non-skippable ads from next week - Zing Gadget

A good YouTube skippable in-stream ad has 3 components

  1. Intro – You want to make sure you have something interesting within the first 5 seconds before the skip button appears
  2. Middle – Keep the interest high so users want to see the entire video
  3. End – Have a great ending with a strong call to action so users know what to do next

As an advertiser, you only get charged if the user watches at least 30 seconds of your video (or the entire video if it’s shorter than 30 secs) or if someone engages with your ad (clicks a link, a banner or a video card). You can set any budget you want but YouTube recommends at least $10/day. In addition, you can set your max CPV (the most you are willing to pay per view).

If they click on skip (as most of us do, you won’t get charged) and you will get to increase brand awareness to a prospective buyer for free!

Why Advertise on YouTube

When it comes to advertising on the internet, there is no better choice than Youtube. The reasons for this are not just at first glance given by Google; they are deep-seated in their philosophy of YouTube and its users. Not only does YouTube offer insight into user behavior with detailed statistics, but also it has a way to get to the user in a way that is not possible with other media. This is because the entire platform has been built around users and how they use it. YouTube is owned by Google, which means all advertising on the site can be linked to a wide variety of Google services, such as Adsense.

YouTube is still considered the 2nd largest search engine. Why? Because users go to YouTube to search for videos of a particular product or service or even how to do something.

Advertising on YouTube allows you to get in front of these people similar to having a paid search ad.

Another benefit to advertising on YouTube is cost. In most cases CPV (Cost Per View) is much cheaper than a typical click from your standard search campaign. It’s a great channel to raise awareness of your brand and if you manage it right, you can use it drive website traffic and increase your conversions.

YouTube ads are becoming more and more popular, but many people struggle to create a good advertising campaign. This is where youtube mockups come in! A youtube mockup is a visual representation of what your video will look like on Youtube after you upload it. In this article we discuss how to make the perfect youtube ad mockups with Photoshop, tips for making your own YouTube ad mockups, examples of successful and unsuccessful YouTube ads with screenshots so that you can learn from them!

How to Create the Perfect Youtube Ad Mockup

 

YouTube ads are becoming more and more popular, but many people struggle to create a good advertising campaign. This is where youtube mockups come in! A youtube mockup is a visual representation of what your video will look like on Youtube after you upload it. In this article we discuss how to make the perfect youtube ad mockups with Photoshop, tips for making your own YouTube ad mockups, examples of successful and unsuccessful YouTube ads with screenshots so that you can learn from them!

What is a Youtube Ad Mockup?

 

 

A Youtube Ad mockup is a visual representation of what your video will look like on Youtube after you upload it. Many advertisers struggle to explain the content and components of a Youtube Ad to their clients. Instead, they could be collaborating together to create an impactful and compelling Youtube advertising campaign. The biggest obstacle is the lack of visual presentation and getting involved with the creation of the Ad itself. Clients will often worry, how their ads care being created, what designs are being used, how they will be able to check the design before it goes live. Youtube mockups solve that problem and are becoming more popular every day.

Why Use a Youtube Ad Mockup?

 

YouTube mockups are becoming more and more popular, but why? Not only do they allow you to show your clients what the video will look like on Youtube after it has been uploaded. But youtube video mockup also allows you to showcase certain components in a visually appealing manner that helps people understand what’s happening in each frame of the ad. It is much easier for designers or non-designers to create an Ad with this process because it demonstrates how everything will interact together beforehand. This way there can be no confusion about whether things line up correctly or if the headlines or descriptions fit. The main reason behind using youtube mockups is to bring clarity to what the Youtube Ad looks like in the wild by all parties before it launches.

How To Create A Perfect YouTube Mockup With Photoshop

 

Creating a youtube ad mockup is easy! First, you need to film your video on Youtube. Then upload it and go into the edit section of that particular video. Find the design tab along the top right-hand side of this page. Click on “customize thumbnail” and add in any text or images that you want to be featured before uploading your Ad to Youtube!

Youtube Ad Templates

 

There is various Youtube Ad Mockup templates made in PSD format (Adobe Photoshop) If you know how to use photoshop this might be a good way to get started, the template will have preset designs which you can replace with your own, then you can show your client and get feedback faster to make sure you are designing the ad appropriately based on the brand and target audience.

Tips for Making Your Own YouTube Ad Mockups:

 

  • Use Youtube Ad templates to get started. These can be found easily online and the best youtube ad mockup templates will incorporate all components needed for a successful video ad campaign
  • Make a few mockups with your brand and try different messaging so your client has a few options to choose from and then continue towards that design and messaging path until you get the perfect Youtube Ad.
  • Make sure you are creating youtube mockups with the right dimensions for Youtube ads.
  • By using screenshots of successful or unsuccessful youtube ad campaigns, it can be easier to look at what has worked previously, why certain thumbnails were used etc. This way we can avoid mistakes and make youtube mockups that are more likely to be successful.

Examples Of Successful And Unsuccessful YouTube Ad Campaigns

 

  • YouTube ads can take many forms, but there are some key things to keep in mind when creating your own Youtube ad mockup template. First of all, the thumbnail cannot take up too much of the screen. Youtube ad campaigns are designed to be short, only seconds long and if too much of your youtube mockup is taken up by a thumbnail it might make people not want to watch the video or they will lose interest because there isn’t enough advertisement for them to see what makes this particular Ad different from other ads on their feed.
  • Another thing to keep in mind is that youtube mockups should use concise messaging. A top-performing youtube ad was for the game “the sims”. It had a simple thumbnail with text stating simply, “25% off.” This is what makes it so successful because there isn’t much space taken up by this particular Youtube Ad and all of the messaging is concise and to-the-point.
  • If your youtube mockups don’t have this kind of simple, straightforward messaging then it can be confusing for people who are just scrolling through their feed on Youtube and might not want to take the time out of their day (which is valuable) to watch a video ad that doesn’t have a clear call-to-action.

Final thoughts on how to make the perfect youtube ad mockups:

 

The perfect youtube ad mockup should be clear, concise and as simple as possible to convey the primary messages that you want your customers or clients to take away. Keep in mind how long the consumer is going to watch the video, if it’s too much information then they might not stick around and could miss out on a great offer!

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad Editor I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.