Are you looking to maximize the impact of your Google Ads campaigns? To achieve this goal, it’s essential to master the effective utilization of keyword match types. Do keywords have to be exact for your campaign’s success? Utilizing tools like the Google Ads Keyword Generator and the Google Keyword Planner, alongside an AdWords Keyword Checker[…]
Google Ads recently launched a new feature known as “Advertiser Pages”. This feature has the potential to revolutionize digital marketing by enhancing ad transparency, making it easier for consumers to identify and interact with verified advertisers. In this blog post, we will explore why Google Ads made this move and how advanced digital marketers can[…]
Are you ready to take your Google paid search campaigns to the next level? The Google Ads Keyword Planner feature is designed to help you organize and optimize your campaigns. In this blog post, we’ll discuss what the Keyword Planner feature is and how it can benefit your campaigns. We’ll also look at how it[…]
With the recent introduction of a new site name and favicon design, Google has drastically changed how search results are presented on mobile devices. This is an important update for enterprise digital marketing agencies to be aware of, as it affects how their clients’ websites appear in search engine results pages (SERPs). In this blog[…]
Download your competitor’s ads from Google’s Ad Transparency page using our new chrome extension called AdScanner Introducing AdScanner, the new chrome extension that makes it easy to download your competitor’s ads from Google’s Ad Transparency page. With AdScanner, you can quickly and easily gather information on your competitors’ advertising strategies, giving you a valuable edge[…]
What is approval process for Google paid search campaigns and what are the key steps involved for healthcare and pharmaceutical industries? When it comes to running paid search campaigns, Google has a rigorous approval process that all advertisers must go through. This is especially true for healthcare and pharmaceutical companies, who must adhere to stringent[…]
These extensions will help you stay organized, manage your campaigns more efficiently, and optimize your ads for better results. So what are you waiting for? Start downloading these extensions today and see how they can help improve your ppc campaigns!
In this article, we’ll compare the definition of a view on Facebook, YouTube, and Twitter. We’ll also discuss how those views are measured and what that means for your advertising campaigns.
As a paid search marketer, it’s important to stay within Google’s character count for your ad copy. That’s why we’ve created this Google Ads Character Count Checker guide. With this guide, you can check if your text is within the character limits for text ads, responsive display ads, YouTube ads, and call-only ads.
If you’ve been running ads on Google and they’ve been disapproved, it can be frustrating. You may not know why they were disapproved or what you can do to fix the issue. In this blog post, we’ll walk you through the process of appealing ads that were disapproved for Restricted medical content. We’ll also explain how to avoid having your ads disapproved in the future.
You want to target healthcare professionals (HCPs), but you also want to target patients and caregivers. So, which terms should you focus on? In this article, we will compare HCP keywords to patient and caregiver keywords and show you how to choose the right ones for your campaign.
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