A Comprehensive Overview of Google’s New Mobile Search Ads Format
  • December 7, 2022
  • PPC

A Comprehensive Overview of Google’s New Mobile Search Ads Format

With the recent introduction of a new site name and favicon design, Google has drastically changed how search results are presented on mobile devices. This is an important update for enterprise digital marketing agencies to be aware of, as it affects how their clients’ websites appear in search engine results pages (SERPs). In this blog post, we’ll take a comprehensive look at the changes brought about by this new design and discuss the benefits that structured data documentation can offer, as well as provide best practices for creating high-quality favicons.

What is Google’s New Site Name and Favicon Design?


To start with, let’s take a look at how the new site name and favicon design appears in mobile SERPs. The site name appears at the top of each result, followed by the website address and then the favicon. 

It is only visible when searching from a mobile device—not desktop—and currently supports English, Spanish, French, German, Portuguese, Dutch, Swedish, Danish and Norwegian languages.

The site name is generated from a combination of structured data documentation from Schema.org or Open Graph tags found on a website page. 

Structured data documentation provides more detailed information about webpages so that search engines can better understand them. It can also be used to create rich snippets that appear in SERPs, which can help draw attention to a website in search results. 

This is why it’s important for enterprise digital marketing agencies to ensure their clients are utilizing structured data documentation on their websites.

PRO Tip – Use PPC Ad Editor to mock up the most realistic mobile Google Search Ads

In addition to the new site name feature, Google has also increased the size of its favicons in mobile SERPs from 16×16 pixels to 32×32 pixels. This larger icon helps users distinguish between multiple search results more quickly while providing more brand visibility once they click through to your website page. However, it’s important to make sure you follow Google’s guidelines for creating favicons—otherwise you could end up with an icon that doesn’t display properly or looks distorted/blurry on different devices.

What are Some Tips For Creating a High-Quality Favicon?

When creating your own favicons there are several factors you will need to consider such as size requirements (32×32 pixels), color & contrast considerations (e.g., make sure colors stand out against solid white backgrounds) and combining icons into single image sprites (downloadable files which contain multiple icons). 

Additionally, depending on your platform or CMS you may need specific formats like .ico or .png files for your icons which require additional steps during creation process such as vectorization or rasterization respectively. 

Allowing time for these additional steps will help ensure quality control before uploading your final product into production environment where last minute fixes may not be possible due to potential access limitations within hosting infrastructure setup & firewall rules etc…

In conclusion, understanding changes brought about by Google’s new site name & favicon design is essential for enterprise digital marketing agencies who want their clients’ websites to stand out in SERPs and improve overall user experience when navigating through them via mobile devices. 

Utilizing structured data documentation & following best practices when creating high-quality favicons provides great opportunity not just for gaining visibility but also increasing click-through rates leading towards higher engagement levels & ultimately conversions too! 

By taking advantage of all available tools available today agencies have an amazing opportunity to leverage expertise & deliver superior value added services within highly competitive marketplace!

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.