If you manage a Google Ads account, you probably have had a call from a Google Account Strategist. Or maybe your client did. Either way, the person on the other end of the phone said that they had recommendations for the campaigns, which may or may not have started with an inflammatory lead-in like “to stop losing out on potential customers,” or “to stop wasting money on your ad spend.” With so much on the line that you are losing or wasting, should you or shouldn’t you work with a Google Ads rep?
Presenting Google Ads to clients or even upper management can be a daunting task, but it doesn’t have to be.In this article, we’ll present 3 different ways you can present your Google Ads campaign build (ad copy, keywords, campaign structure, etc) for review from screenshots, mockups using excel, and of course, PPC Ad Editor.
Google scripts are a helpful tool when you are managing PPC campaigns. Google describes scripts as a way to automate actions across your account, from increasing CPC bids to pausing ad groups to pausing and unpausing keywords. Scripts also make it possible for you to change a lot of accounts through your manager account. Thus, Google scripts not only save you time but they make managing accounts more straightforward.
Working in highly regulated industries always presents some risk. But as they always say, there’s no reward without risk. When it comes to advertising and marketing initiatives in this industry, both the company and the marketing firm have to be careful that they stick to the regulations of the industry.
Understanding the differences between each model can help you reach your desired goal – whether it’s maximizing ROI or understanding where marketing budgets should be allocated in future campaigns.Google has made significant strides in improving its attribution models since they were first introduced, making it easier than ever to understand how much revenue is generated from a given ad spend.
No one wants to tell a client that they have overspent their PPC budget. No one wants to babysit the PPC campaigns target budget vs. actual spend all day every day either. What everyone wants is to manage the PPC budget automatically and effectively. Lucky for all of us, tools exist to manage PPC budgets automatically, and we have identified five that we think can work for you.
If you are a PPC manager or consultant, it’s your job to communicate and present campaigns to clients. There are many tools out there for this purpose, but if you’re looking for the best screenshot tools that help you build high-quality presentations quickly, you need to be careful because, with this error, every client wants quality.
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