The Auto Apply Recommendations Control Center is a new feature that Google Ads offers to their customers.    It allows users to automatically apply any recommended changes for your Google Ads account, which will help you improve your conversion rates and generate more revenue. This post will discuss what the Auto Apply Recommendations Control Center[…]

Keywords and search intent are the central focus of your Google Ads campaign.   They’re how you drive traffic to your site. Knowing how to find keywords for a PPC campaign can be daunting. But taking a little time to understand them will help you pick the right ones for your campaigns and, in turn,[…]

Paid search briefs are excellent for any pay-per-click (PPC) campaign. By breaking down the details of what you are trying to accomplish, who you are talking to, where these audiences will land on the website, and the message and campaign details are crucial for pre-campaign communication and client buy-in.  However, a few industries, like healthcare,[…]

It’s 2021 and—in case you missed it—the world has changed. We’ve seen a shift in consumer behavior, new technologies have come to market, and marketing strategies have evolved. Many of the conversion rate optimization tactics that produced results for businesses a few years ago no longer work today. If you want to keep up with[…]

Are your google ads disapproved due to malicious software?   It’s not a rare occurrence for plenty of advertisers, but it can put a wrench on your marketing campaign. If you already invested in your online advertising strategy, you must fix it fast. Otherwise, you’ll lose credibility and momentum. Without technical expertise, you might feel overwhelmed. Worry not,[…]

Compliance teams are essential to many of your clients. Compliance keeps your client legal, or at least aware of what they should do to comply with the laws and regulations that govern their business. However, compliance can slow down a PPC campaign’s momentum toward approval. Moreover, getting the compliance team what they need and the[…]

Did you know you can paste your campaigns, ad groups, ads, and keywords directly from Excel into Google Ads Editor? This is really useful since you can use formulas and other handy features only found in Excel to quickly build out your campaigns. Even if you’re not familiar with Google Ads, you can still use[…]