Threads vs Twitter: Comparing Two Social Media Apps
  • June 26, 2023
  • PPC

Threads vs Twitter: Comparing Two Social Media Apps

The social media landscape is a battleground, with each platform vying for your attention. On one side, we have the mighty Twitter, the original microblogging site that has been the go-to platform for real-time updates and conversations for years. On the other hand, we have Threads, the new kid on the block, launched by Meta and designed to rival Twitter by adapting its features for Instagram users. But which of these two platforms truly comes out on top in the “threads vs Twitter” debate? Let’s dive in and find out!

Short Summary

Threads and Twitter: Key Features

An image of an Instagram account with a post from Threads app

Let’s start by comparing the key features of both platforms.

  • Launched in 2019, Threads is a text-based conversation app that allows users to create posts and share text, images, and videos.
  • It’s like Twitter, but with a twist – it’s closely tied to Instagram.
  • This means you can connect with your Instagram network on Threads, using your existing Instagram account to authenticate your identity. As a public conversations app, it enables users to engage with a wider audience.

But don’t let its ties to Instagram fool you – Threads is no mere Twitter clone. Described by many as a “Twitter killer”, the Threads app has become a rapidly downloaded app since its launch, offering a fresh take on public conversations. Among the key distinctions between the two is the ability to post longer text posts (500 characters) and videos (5 minutes), giving users more flexibility to express themselves.

Character and Video Limits

While Twitter limits your thoughts to just 280 characters and videos to 2 minutes and 20 seconds, Threads gives you the freedom to go a little further. With a limit of 500 characters for posts and up to 5 minutes for videos, Threads gives users more room to express themselves.

So whether you’re a budding novelist who needs more than 280 characters to spin your yarn, or a filmmaker looking to share your latest short film, Threads might just be the platform for you.

Sign-up Requirements

Getting started on Threads and Twitter also differs. While Twitter is a standalone platform, Threads requires an Instagram account for sign-up. This makes Threads a perfect companion to Instagram, using your Instagram account to not only authenticate your identity but also connect with your network.

The catch? If you decide to bid farewell to Threads, you’ll also have to say goodbye to your Instagram account. But don’t worry – Instagram’s CEO has acknowledged this limitation and stated that options for deleting only the Threads account are being explored, without affecting other Instagram accounts.

User Interface

When it comes to user interfaces, both Threads and Twitter share similar designs, making it easy for threads users to navigate. However, Threads currently lacks some features like direct messaging and trending topics that are mainstays on Twitter.

But with Threads’ ongoing development and improvement, who knows what exciting new features we might see in the future?

Accessibility and Platform Availability

An image of a mobile client of Threads app and other social media platforms

Threads and Twitter also differ in their platform availability. Threads is a mobile-first platform, designed for use on mobile clients for both Apple’s iOS and Google’s Android platforms, available on the Apple App Store and Google Play Store.

Twitter, having been around longer, has evolved to be accessible on both mobile and web. So whether you’re a fan of scrolling through your feed on your morning commute, or prefer to tweet from the comfort of your desktop, both platforms have got you covered.

Mobile vs. Web

The mobile vs. web debate continues as we look at how Threads and Twitter are designed for different experiences. As a newer platform, Threads is specifically designed for mobile devices, offering an intuitive and immersive mobile experience.

On the other hand, Twitter, being the seasoned platform it is, offers a more comprehensive web experience alongside its mobile version, giving users the flexibility to engage with the platform in a way that suits them best.

Global Reach

In terms of global reach, Twitter has a broader presence, available in 200+ countries and over 40 languages. Threads, while younger, is not far behind, being available in a commendable 100 countries and over 30 languages. Despite its recent launch, Threads has managed to create quite a splash in the global social media pool.

However, it’s worth noting that Threads has faced censorship in a few countries and is currently unavailable in the European Union.

Privacy, Safety, and Verification

When it comes to privacy, safety, and verification, both platforms have measures in place to protect their users. With Threads, you can choose to set your account as private or public, controlling who can see and interact with your content. But Threads goes a step further, especially when it comes to the safety of younger users. Users under 16 are assigned a private account by default and can choose who can comment on their posts.

On the other hand, Twitter offers a range of privacy controls and verification options. Unverified users can still enjoy the platform but are limited in certain features. However, Twitter has faced criticism for its handling of harassment and abuse, leading to the implementation of stricter safety measures.

Privacy Settings

Diving deeper into privacy settings. Threads allows users to set their shared content as either private or public, granting users control over who sees their content. Twitter, however, offers more granular privacy controls, giving users the ability to make their profile private, limit who can follow them, and control who can see their tweets.

So whether you prefer to share your thoughts with the world or just a select few, both platforms offer you the flexibility to do so.

Safety Measures

Safety is paramount on both platforms. Threads has strict safety guidelines, particularly for users under 16, and includes reporting and blocking features, as well as content moderation. But it’s worth noting the concerns about the app’s privacy and data collection practices.

Twitter, on the other hand, has faced criticism for its handling of harassment and abuse, leading to steps to ensure user safety. While both platforms have measures in place to protect users, it’s always important to be aware and cautious when engaging on any social media platform.

Verification Process

When it comes to verification, both platforms offer options, but Twitter takes it a step higher. You can get verified on Instagram. This will in turn allow Threads to verify you too. However, Twitter allows users to purchase verification badges through its Twitter Blue subscription, adding an extra layer of credibility to your profile.

So whether you’re a public figure, brand, or just someone who values authenticity, both platforms provide options for verification.

Content Sharing and Engagement

An image of a post from Threads app with content customization options

Both Threads and Twitter allow users to share content and engage with others. However, Threads currently lacks some common social media features like hashtags and trending topics. Nonetheless, it isn’t a problem. Threads allows users to create a thread post, share text, photos, and videos, and interact with others’ content through the threads feed.

Despite the differences, both social media platforms offer unique ways to express oneself and engage with others.

Content Customization

When it comes to content customization, Twitter seems to have the upper hand. While Threads has a more basic feed, Twitter offers exciting content customization options including creating custom lists, filtering content by keyword, and controlling who can see and respond to your posts.

So if you’re someone who likes to have control over what you see on your feed, Twitter might be the platform for you.

Interaction and Messaging

Interaction and messaging is a key aspect of any social media platform. While both platforms allow users to interact with other users’ content, there’s one key difference – direct messaging. Twitter offers in-app messaging, letting you slide into those DMs with ease.

Threads, however, currently does not offer direct messaging between users. So if private conversations are your thing, Twitter might be your platform of choice.

Advertising and Monetization

Turning our attention to advertising and monetization, Twitter relies on ads for revenue, giving businesses the opportunity to reach a wider audience. Threads, on the other hand, is currently ad-free, focusing on providing a seamless user experience.

However, as Threads continues to grow, it’s possible that ads might be integrated in the future.

Ad Policies

As for ad policies, Threads follows a more lenient approach compared to Twitter. Threads currently does not have any ads, but brands will soon be able to use Instagram’s tools to sponsor content on Threads.

Twitter, on the other hand, has faced criticism for its ads policies, which have been seen as too restrictive and not allowing for enough creativity.

Monetization Opportunities

When it comes to monetization opportunities, both platforms offer opportunities for creators. While Twitter has a more established revenue-sharing program, Threads is still in its early stages and currently lacks a similar program.

However, with the continuous development of Threads, there’s potential for monetization opportunities to be introduced in the future.

Challenges and Controversies

Like any social media platform, Threads and Twitter have faced their fair share of challenges and controversies. From litigation to competition from other platforms, both have had to navigate through various hurdles.

In particular, Threads has faced legal threats from Twitter, accusing it of intellectual property infringement. Despite these issues, both platforms continue to innovate and strive to provide a better user experience.


Threads’ journey hasn’t been without its legal battles. Twitter has sued Threads for alleged intellectual property infringement and trade secret theft, resulting in an ongoing legal dispute.

This litigation poses potential challenges for Threads, with possible outcomes including a settlement between the two parties or a court ruling in favor of either party.


Competition is fierce in the social media space, with both Threads and Twitter facing competition from other social media apps, including various twitter competitor platforms. To stand out, Threads is constantly innovating, introducing new features, improving its user interface, and expanding its global reach.

On the other hand, Twitter has been around longer and has a loyal user base of twitter users, but it too must continue to innovate to stay relevant in the face of other twitter competitors.

Future Developments and Improvements

Looking ahead, both Threads and Twitter have exciting future developments and improvements in the pipeline. Threads plans to introduce features like hashtags, a more robust search function, and potentially direct messaging. Meanwhile, Twitter is working on new features and partnerships to expand its user base and increase engagement on the platform.

These future developments promise to enhance user experience and engagement, making both platforms even more appealing to users.

Threads’ Upcoming Features

Threads is embracing the future with a slew of upcoming features. From hashtags to a more robust search function, Threads is continuously evolving to meet the needs of its users. The platform may even introduce direct messaging, further enhancing its appeal.

As Threads continues to innovate and improve, it’s clear that the platform is committed to providing a unique and engaging user experience.

Twitter’s Plans for Growth

Twitter is not resting on its laurels either. With plans to introduce new features such as audio tweets, a subscription service, and a new design, Twitter is committed to growth and innovation. Furthermore, Twitter is looking to increase its revenue through a payments business, with an ambitious goal of $1.3 billion by 2028.

With such exciting developments on the horizon, Twitter continues to be a major player in the social media landscape as a popular social media app and social network.


In conclusion, both Threads and Twitter bring unique features and experiences to the table. While Threads, with its ties to Instagram and its focus on text-based conversations, offers a fresh take on social media, Twitter, with its robust features and wide reach, continues to be a go-to platform for real-time updates and conversations. Both platforms have their strengths and weaknesses, and the choice ultimately comes down to personal preference. But one thing is clear – whether you’re a Threads or Twitter user, the future of social media is exciting!

Frequently Asked Questions

Is threads better than Twitter?

Threads may help you declutter your feed on the new platform, but Twitter lets you customize what you see much more heavily. With Twitter’s ‘Following’ tab, you can ensure that you only see content from the accounts you follow, making it a better option than Threads.

What’s the difference between thread and Twitter?

Twitter and Threads have a few key differences: Twitter has a character limit of 280 for unverified users while Threads has a 500-character count limit; threads can only be used with an Instagram account, doesn’t allow private messaging, and has no hashtag support; videos are limited to 512MB and up to 2 minutes, 20 seconds on Twitter but 5 minutes on Threads; and tweets can be seen in real-time in a chronological timeline while Threads is algorithmically based.

Threads has a few advantages over Twitter. Videos can be up to 5 minutes long, and the algorithmically based timeline allows for more control over what content is seen. Additionally, Threads has no character limit, allowing for more detailed posts. Finally, I have a question. Threads allows for private messaging, which is not available on Twitter.

Will threads replace Twitter?

Threads is not here to replace Twitter, but rather to invite a different audience and provide them with a calmer space for conversations.

It’s a great way to expand the social network environment.

What is Meta Threads?

Make social media your friend with Meta Threads! Meta’s new app minimizes news and politics, giving you a friendlier alternative to Twitter – so you can connect without getting into partisan brawls.

Get the best of both worlds with Meta Threads!

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.