Online advertising has a lot of benefits in today’s online age. Digital Marketers that incorporate paid search with Google Ads into their mix of channels for advertising online will appreciate all the ways it improves their brand awareness. So, which is a benefit of advertising online with Google Ads? Increasing traffic? Delivering a controlled message?[…]
Let’s start today about how to optimize your landing page for Google AdWords with a quiz. Which is a best practice for optimizing a landing page for AdWords? Match the landing page to your searcher’s intent. Link deeper into your website than the home page. Ensure that you have a relevant headline using the keywords[…]
Digital marketing is no joke, although we would like to start off with a joke to lighten things up. Here’s a great one from Dharmesh Shah’s online blog: How many PPC (Pay Per Click) experts does it take to change a light bulb? One. But she’s smart enough to know that you can’t just focus[…]
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