Value-based bidding is a popular bidding strategy in Google Ads that allows advertisers to bid based on the estimated value of a conversion. This type of bidding helps advertisers achieve their desired outcome, such as a sale or a lead, at the best possible cost. In this blog, we will be discussing the most common[…]

What is Adobe Experience Platform (AEP)? Adobe Experience Platform (AEP) is a comprehensive platform for managing customer data and improving the customer experience. With AEP, marketers can collect data from a variety of sources, including website analytics, customer interactions, and third-party data sources. This data can then be used to create a comprehensive view of[…]

Are you looking for a way to take your Google Ads campaigns to the next level? If so, you may want to consider targeting in-market audiences. In-market audiences are people who are actively researching and considering products or services in a particular category. By targeting these individuals, you can reach potential customers who are already[…]

Before we answer that question, let’s dig deeper into what is ChatGPT. ChatGPT is a revolutionary artificial intelligence chatbot that has the potential to revolutionize the way pharmaceutical companies create advertisements. ChatGPT uses natural language processing and ‘deep learning’ technology to generate copy that can be used in a variety of media types, including print,[…]

Are you looking for some new and innovative ways to improve your PPC workflow? If so, then you’ll want to check out this list of 20 ChatGPT prompts. These are sure to get your creative juices flowing and help you come up with some great ideas for making your work process more efficient. So what[…]

What is Quality Score and How to Improve It   Quality Score (QS) is a crucial algorithmic determinant within Google Ads, influencing the positioning of ads on search result pages. Ad quality data, including factors like click-through rate (CTR), ad relevance, and landing page quality, are key components considered by the algorithm. Advertisers strategically utilize[…]

What is the approval process for Google paid search campaigns and what are the key steps involved for the healthcare and pharmaceutical industries?   When it comes to running paid search campaigns, Google has a rigorous approval process that all advertisers must go through. This is especially true for healthcare and pharmaceutical companies, which must[…]

Google Marketing Platform (GMP) is a collection of tools and services that businesses and organizations can use to plan, execute, and measure their digital marketing efforts. The platform brings together the best of Google’s advertising and analytics products, including DoubleClick and the Google Analytics 360 Suite, under a single brand. On July 24, 2018, Google[…]

  What are YouTube In-feed video ads (formerly known as YouTube discovery advertising)?   YouTube In-feed video ads provide a strategic solution for advertisers wondering how to advertise their YouTube videos effectively, utilizing YouTube PPC management strategies. This form of YouTube campaigning enables brands to showcase their content to users who might not be actively[…]

Creating a high-converting landing page is essential for any business looking to generate leads and convert them into paying customers. A landing page is a standalone web page that is designed to capture the contact information of potential customers, typically through the use of a form. The goal of a landing page is to convert[…]

Google Ads is a powerful tool for digital marketers looking to reach a wider audience and drive more conversions. However, with so many options and features to choose from, it can be overwhelming to know where to start. That’s where PPC Smart Tools, including Smart Campaigns, GDN Smart Display, and Google AdWords Smart Campaign, come[…]

Are you in search of effective ways to boost your ad spend and achieve your business objectives via Google Ads? Your answer lies in intelligent bidding methodologies, known as bidding strategies, including automated bidding paid search and bidding tools strategy. Specifically, we’re delving into Google Ads automated bidding strategies vs manual bidding, exploring the advantages[…]