Before we answer that question, let’s dig deeper into what is ChatGPT.
ChatGPT is a revolutionary artificial intelligence chatbot that has the potential to revolutionize the way pharmaceutical companies create advertisements. ChatGPT uses natural language processing and ‘deep learning’ technology to generate copy that can be used in a variety of media types, including print, television, and digital content. With its ability to convert customer queries into a meaningful copy that resonates with customers, chatGPT could provide an invaluable service for pharmaceutical companies looking to create effective marketing campaigns. We explore how chatGPT might be utilized for creating engaging ads for pharmaceutical products and services. Keep reading to find out more!
ChatGPT has already demonstrated its ability to generate convincing, human-like conversations in chatbot applications. Leveraging this same technology for advertising purposes could be beneficial for pharmaceutical companies looking to create compelling copy that resonates with their target audience. ChatGPT can take customer queries and conversations as input, and then use natural language processing and deep learning algorithms to generate customized copy that speaks directly to the customer’s needs. This could help pharmaceutical companies create ads that are more personalized, engaging, and effective than those created without chatGPT assistance.
Additionally, chatGPT could be used to help create a copy in multiple languages quickly and accurately. Pharmaceutical companies often need to produce content in many different markets around the world,
Why Use ChatGPT for creating ads for a highly regulated industry like Pharma?
In the highly regulated world of pharmaceuticals, chatGPT can provide an extra layer of protection when it comes to creating ad copy. Because chatGPT is designed to generate natural language that resonates with customers, it could help companies ensure that their ads comply with regulations and industry standards. additionally, chatGPT can be used to create multiple versions of the same ad quickly and accurately across different markets—without needing to go through a lengthy review process each time. This could save considerable time and money while ensuring compliance throughout all advertisements.
Ultimately, chatGPT has the potential to revolutionize how pharmaceutical companies create advertisements by providing customized copy that speaks directly to customers’ needs. With chatGPT’s ability to generate meaningful copy quickly and accurately, pharmaceutical companies can create powerful ads that are tailored to their target audience and compliant with regulations, all while saving time and money. chatGPT could be a valuable asset for any company looking to stay ahead of the competition in an ever-evolving industry.
It is clear that chatGPT has substantial potential when it comes to creating copy for pharmaceutical advertisements. With its ability to generate compelling content quickly and accurately across different markets, chatGPT could help pharmaceutical companies create effective marketing campaigns without sacrificing their compliance standards. For these reasons, chatGPT may prove to be an invaluable tool for any pharmaceutical company looking to take advantage of the latest AI technology.
OK, now that we have some background on ChatGPT, let’s get into it.
For the purposes of this blog, let’s ask ChatGPT to create a fake drug name that treats a disease.
Perfect, we have our fake drug name called Serendipitox (Pseudomelanox) is indicated for the treatment of Fictitiositis.
Next, let’s create some ads targeting consumers with a basic prompt to create a Google Responsive search ad:
As you can see, ChatGPT doesn’t know the nuances of pharmaceutical advertising on Google. The biggest flag is that it lists the drug indication alongside the drug name AND it doesn’t have the Brand name followed by the generic name. In addition, you don’t know what is a headline vs. a description.
Let’s try again.
It’s looking a little better. The ads don’t mention the exact indication of the drug but it can be improved much more.
Let’s try another prompt. This time, let’s get more requirements and sample ads to train the AI
I would give it a C+. At least the drug name is correctly formatted and it doesn’t include any drug indication in there.
I also tried to recreate real ads using ChatGPT. Please note I’m not affiliated with these ads and they were just picked at random for educational purposes only.
Is ChatGPT able to create Google ad copy for the pharmaceutical industry? I would say it depends on your prompt. With the right requirements and training, chatGPT could be a great tool to generate copy for pharmaceutical ads. However, it is important to keep in mind that chatGPT is not yet perfect – it needs more guidance and training to get to the desired outcome. As with any AI technology, chatGPT should only be used as a tool – not as a replacement for creative professionals.
In summary, chatGPT may eventually prove itself to be a valuable asset for creating ads in the highly regulated world of Pharmaceuticals by providing customized copy that speaks directly to customers’ needs quickly and accurately across different markets—without sacrificing compliance standards. With some improvements and additional guidance, chatGPT could make an invaluable contribution toward creating powerful pharmaceutical advertisements.
