As one might expect, neither PPC nor SEO is inherently superior. Instead, each has their own advantages that make them preferable for specific situations. Of course, “both are good” isn’t a very satisfying answer, which is why we won’t stop there. The truth is, one is better than the other, it just depends on your[…]

Keywords play a significant role in digital marketing and can make a substantial difference in the number of visitors to your site. However, dealing with keywords can also be a pain. Luckily, the days of modifying your keywords manually are over with the introduction of keyword wrappers.