Making the most of the characters allowed on the various lines of a Google text ad is an essential element of managing a PPC campaign. But what do you do when you have more to say and no more characters to say it?

For many of us, the last time we thought about anatomy, it was poised over a frog in biology class getting ready for one of the grossest labs we ever heard of (or fascinating if you are into that sort of thing).

Photo by jmexclusives and Pixabay Recommending the ideal PPC budget to an account is essential to what you do as a PPC professional. Digital marketing often requires you to estimate how much they should spend to get the results you want. It’s a lot of pressure, but you can handle it.  Right? If you hesitated[…]

Image by Mohamed Hassan from Pixabay  Back in the 20th century, a cartoon called “The Jetsons” portrayed a future where hot dinners came from tablets and microwaves, and robots did the housekeeping. Now, in the 21st century, this robotic reality is not a thing (yet), but some of our robot technology is advanced enough to branch out into new areas—including[…]