Why Video Ad Strategy Is Essential for Modern MarketersVideo ads have become one of the most powerful ways to reach and convert audiences in today’s digital world. Yet, many marketers hesitate to dive into video advertising due to misconceptions about the complexity or cost involved.The truth is, that video ads offer unmatched advantages. With precise targeting, you can connect with the exact audience you want, test offers quickly and gather data to fine-tune your messaging. Once you create a winning video ad, scaling your success is as simple as increasing your ad spend.