Google’s recent antitrust decision brings major changes to how Google search results are displayed, addressing monopolistic behavior, transparency, and advertiser control over campaigns. These will change the face of search text ads by increasing competition, lowering switching costs, and providing more ad performance insights.Understanding the Antitrust DecisionThe antitrust decision targets Google’s dominance in the search engine market, aiming to reduce monopolistic practices and foster fair competition. It requires Google to prioritize relevant, high-quality content in its search results rather than favoring its services. This change will level the playing field, benefiting advertisers by promoting diversity and innovation in the advertising landscape.