If you’ve used Meta’s Advantage+ Creative suite you may have seen the new feature called Enhance CTA. This option automatically pairs your Stories ads CTA with key phrases to boost engagement and drive action.What is the Enhance Call to Action Button?Enhance CTA adds dynamic CTA overlays to Stories ads. These overlays pair phrases with your CTA to grab attention and drive purchases, sign-ups or offer explores.Good CTA placement means the CTA is aligned with the ad content and overall ad performance improves.Meta says:“We’ll pair key phrases with your CTA in overlays on Stories to share information about your offerings and encourage action.” The goal is to have the CTA aligned with the ad content to improve overall ad performance.

Google’s recent antitrust decision brings major changes to how Google search results are displayed, addressing monopolistic behavior, transparency, and advertiser control over campaigns. These will change the face of search text ads by increasing competition, lowering switching costs, and providing more ad performance insights.Understanding the Antitrust DecisionThe antitrust decision targets Google’s dominance in the search engine market, aiming to reduce monopolistic practices and foster fair competition. It requires Google to prioritize relevant, high-quality content in its search results rather than favoring its services. This change will level the playing field, benefiting advertisers by promoting diversity and innovation in the advertising landscape.