In the fast-moving healthcare industry, balancing engaging marketing campaigns with HIPAA compliance can feel like a tightrope walk. Picture this: your emails are personalized, your digital marketing strategy is strong, and you’ve automated patient reminders to keep everyone in the loop. But then, a small mistake involving Protected Health Information (PHI) halts everything, exposing your healthcare brand to fines and, worse, a breach of trust.As healthcare marketers, we constantly walk the line between creativity and compliance. Being a covered entity under HIPAA, understanding the roles of business associates and how they handle PHI is crucial to meeting our legal responsibilities.