Big news that will change how you manage your paid search campaigns: Google Ads has made Broad Match the default keyword match type. This is part of Google’s ongoing push towards automation and machine learning in advertising. As an advertiser, you must understand this change and how it affects your keyword strategies to stay competitive and keep your campaigns efficient.What’s New?Previously when you created a new Search campaign in Google Ads, broad match was not enabled by default. You had the option to choose the keyword match type that fit your strategy: broad match, phrase match, or exact match. But now Google has changed that default setting and broad match is enabled for all new Search campaigns.