In the world of digital advertising, Responsive Search Ads (RSAs) have emerged as a powerful tool for optimizing ad performance. One of the key factors contributing to the success of RSAs is the number of assets—headlines, and descriptions—that advertisers input. But the question remains: What is the optimal number of assets in an RSA to maximize performance? This blog will explore the ideal asset count, why it matters, and how to structure your RSAs for success.