Value-based bidding is a popular bidding strategy in Google Ads that allows advertisers to bid based on the estimated value of a conversion. This type of bidding helps advertisers achieve their desired outcome, such as a sale or a lead, at the best possible cost. In this blog, we will be discussing the most common[…]

What is Adobe Experience Platform (AEP)? Adobe Experience Platform (AEP) is a comprehensive platform for managing customer data and improving the customer experience. With AEP, marketers can collect data from a variety of sources, including website analytics, customer interactions, and third-party data sources. This data can then be used to create a comprehensive view of[…]