SMX East was in New York, NY, last week. The conference had lots to offer digital marketing experts as far as where the market is today as well as where it will be in the next few months. From using AI to improve Customer Experiences to dealing with Google’s move from middleman to a competitor[…]
Most PPC professionals will have had the pleasure (or displeasure?) to have to audit an account someone else has built. In most cases, this is part of an effort to win new business. Also, in most cases, you will find something that you consider not best-practice, or you will continue searching until you find something.[…]
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